Diamond Retailer Releases Gangnam-Style Pendant

BOYNTON BEACH, Fla., Oct. 25, 2012 /PRNewswire-iReach/ -- To mark the recent popularity of the K-Pop song and dance phenomenon, 'Gangnam Style' by Korean rapper PSY, diamond retailer Brilliance created a custom-made horse diamond pendant for a celebrity whose identity is undisclosed at the moment. The dance craze was the result of a viral YouTube video of the song depicting comedic scenes and dance moves similar to horseback riding. The success of the song in North America is considered to be a landmark achievement due to the fact that Korean pop stars, from Rain to the Wonder Girls, have found it challenging to cross over into the American market during previous attempts. It is also a surprise hit considering that the lyrics of 'Gangnam Style' are mainly in Korean. The song still managed to have a huge impact and cross several language and cultural barriers worldwide.

(Photo: http://photos.prnewswire.com/prnh/20121025/CG00638)

This is not the first time that a non-English language song from Asia became a hit on American shores. In 1963, the Japanese song 'Ue Wo Muite Arukou' by Kyu Sakamoto, better known by its alternate title 'Sukiyaki', became number one on the Billboard charts. Over the years, this Asian music crossover has been attempted by a string of other artists such as 70's pop duo Pink Lady, 80's psychedelic rockers Boredoms, 90's electro-lounge group Pizzicato Five, songstress Utada Hikaru, and Puffy Amiyumi, mostly with little success. Even Korean heartthrob Rain only managed to score two Hollywood movie deals before returning to Korea to do compulsory military service. It wasn't until 2009 when the Wonder Girls became the first Korean pop group to enter the Billboard Hot 100 that the doors were opened for the K-Pop wave of which PSY and his 'Gangnam Style' single is the current frontrunner.

It is for this reason that Brilliance, one of the leading retailers of diamonds, engagements rings and fine jewelry in the United States, is giving the diamond-buying public a chance to own the same horse diamond pendant. Not only are the diamonds picked and examined by expert gemologists, the jewelry is made in the U.S. by master jewelers. Brilliance helps customers shop for the perfect jewelry that they have always wanted. They provide guidance and honest advice to buyers who want to know what is best for their personal style and preferences.
The pendant is a perfect gift for family, friends, and loved ones who want to experience their idea of the posh 'GangnamStyle'. It is also a great gift for those who love the feeling of having the occasional luxury or even for animal lovers, horse hobbyists, jewelry collectors, and those who love expressing their own personal style. For more details about the product, go to Brilliance.com

Media Contact: David Konigsberg, Brilliance, 7329877700, David@Brilliance.com

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SOURCE Brilliance



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