MINNEAPOLIS, Nov. 5, 2013 /PRNewswire-iReach/ -- 8thBridge®, the market leader in Social Discovery, announced in a case study today that the Curation and Discovery experience it has enabled on Deb Shops' ecommerce site has resulted in 16% more revenue per visit as measured via extensive A/B testing.
Deb Shops' objective was to create a better experience to drive social discovery, engagement, and measurable sales lift. People are empowered to discover new ideas from each other in an inspiring, Pinterest-like shopping experience on DebShops.com.
David Cost, VP eCommerce and Digital Marketing, launched the Curation and Discovery solution in 2013 and has been able to cover 85% of his product assortment with crowd-sourced product collections called Style Boards. "We knew our customer would like the new experience, but were skeptical that implementing Social Discovery features on our website would have a large impact on sales. The results of our tests blew us away," said Cost.
Visitors to Deb Shops can easily create Style Boards from their favorite product pages by clicking an "Add to Style Board" button, giving it a name, and then sharing it with friends and other Deb Shops customers. Popular Style Boards are presented to all visitors, not just their friends, directly on the product pages – fueling long-tail discovery and a 16% lift in revenue per visit!
The Deb Shops visitors that create Style Boards not only help others find things to buy, but they also are great customers themselves:
- They visit the site 36% more often
- Their lifetime value was found to be 24% higher
- They convert at a 220% higher rate
The case study was published on the 8thBridge website and can be downloaded here http://bit.ly/HrTI7p
8thBridge® is a registered trademark of 8thBridge, Inc.
About 8thBridge, Inc.
8thBridge provides a Social Discovery platform to brands that want to empower people to discover new product ideas from each other, inspire the creation of crowd-sourced content, and gain a far deeper understanding of their customers. It was recognized by the AlwaysOn Global 250 in 2011 as one of the top 250 private companies in the world, was nominated by Red Herring in 2012 as a Top 100 Americas company, and is a Facebook Preferred Marketing Developer. 8thBridge is headquartered in Minneapolis, MN and is funded by Split Rock Partners and Trident Capital. For more information on 8thBridge, visit www.8thBridge.com.
Media Contact: Melissa Buening, 8thBridge, Inc., 612-927-3462, firstname.lastname@example.org
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SOURCE 8thBridge, Inc.