DealerFire® Launches New Products and Features to Ignite

Important enhancements to the DealerFire website platform continues to deliver a competitive advantage to automotive customers

OSHKOSH, Wis., June 18, 2013 /PRNewswire-iReach/ -- DealerFire, a leading provider of custom automotive websites and digital marketing, today announced the release of three new product features and enhancements to Ignite, its proprietary Content Management System (CMS). These features are now available as standard offerings to its dealership clients.


Leif Richards, Vice President of Web Services at DealerFire, said, "Developing ways to improve usability and add value to our system is a priority and ultimately ensures the success of our customers in a competitive market. These latest releases include practical items delivered at no additional cost to dealers." He added, "Thanks to a talented development staff, we are constantly updating the Ignite platform and look forward to executing future innovations."

"The entire staff at DealerFire is very professional and detail oriented with our website. They meet the needs of social media, creativity, layout and design," said Kendall Dahmen, General Manager at Zimbrick, Inc. "Product updates are just part of customer service to their organization; they just get it."

New product features and enhancements include:

1.  Testimonials Importer:

Dealers can quickly and easily consolidate all of their customer reviews directly to their website with Ignite's new testimonial importer.  With the push of a button, Ignite connects to a dealer's Yelp and Dealer Rater accounts and imports the reviews onto the website.

Dealer benefit: Time saver. No more copying and pasting reviews from multiple sources on the web.

2.  Buyers Guide: Federal law requires the posting of a buyer's guide in every used car for sale. This buyer's guide is for consumer protection and gives warranty details, dealer identification and consumer complaint information. Dealers can create and print buyer's guides directly from Ignite for display in used inventory.

Dealer benefit: Efficiency. Easy access to a required document within the inventory management tool.

3.  Job Posting Manager: Create and post job openings for real-time updates to the website employment page directly from Ignite.

Dealer benefit: Full control of employment page and current job openings.

Ignite is the extensive and complete Content Management System (CMS) including enhanced features in mobile websites with automatic redirects, reporting tools, heat mapping and Google Analytics. 

DealerFire has been providing world-class marketing solutions and websites for automotive dealers internationally since 2009. DealerFire is currently on a mission to help dealers break free of 3rd party leads and take back leads that are rightfully theirs. For more information about DealerFire, visit the company online at or by phone at 877-828-9719.

Media Contact:

Gina Reuscher DealerFire, 920-230-1111,

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SOURCE DealerFire



Automotive, Transportation, Trucking & Railroad, Internet Technology, Electronic Commerce, Multimedia & Internet, Web Site, New Products & Services

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