DealerFire Launches Fully Responsive Automotive Website

New responsive website design features industry-first capability

OSHKOSH, Wis., Oct. 11, 2013 /PRNewswire-iReach/ -- DealerFire®, a leading provider of custom automotive websites and digital marketing solutions, has launched its first fully responsive automotive website. The platform offers several industry firsts including fully redesigned inventory layouts and vehicle detail pages.


The number of users doing online research on a mobile device increases every year. Therefore, it is imperative for businesses to utilize adaptive technology in order to display content optimized for different devices. But as search has evolved, the automotive industry has remained stagnant with its online presence overall. DealerFire is now offering a way for dealerships to break free from the traditional car dealer website in order to reach their shoppers across multiple devices while providing a seamless and superior experience for buyers.

"Today DealerFire continues its industry-leading agility to discover, adapt and deliver new technologies to the automotive industry with the release of our responsive websites," DealerFire Owner Eric Hoopman said. "These platform enhancements combined with proven digital marketing strategies will set the stage for our dealer partners' success for years to come."

The advantages of having a responsive website benefit both the dealership and its audience. A responsive site offers consumers increased usability with the same experience whether on a traditional desktop computer, laptop, tablet or even mobile phone. The site actually responds to display properly in whatever setting it is called up in.

For the dealership, it begins with the ease of maintenance of the site itself, as everything runs off a single domain. This is also beneficial from an SEO standpoint, as any redirect issues are eliminated with a single URL. And with no way of knowing what devices consumers will be using in the coming years, switching to a responsive website now ensures that a dealership will be in a solid online position for the future.

Rairdon's Nissan of Auburn was the first dealership to make the commitment to improve its online presence with a DealerFire responsive website. But more than just being responsive in definition, the new site offers an industry-first perpetual inventory scroll, full site live-search technology as well as cutting edge design that doesn't fall into the "cookie-cutter" look of traditional car dealer sites.

"We pride ourselves in providing a solid customer experience across the board - whether in store or online," Rairdon Auto Group eCommerce Director Jon Sherrell said. "Our new responsive website is consistent with this philosophy. It is cutting edge, Nissan compliant and looks great, raising Rairdon's Nissan of Auburn to next-level online sales results. It was a pleasure working with DealerFire. Their entire staff is as responsive as their website design, from the top down."

Live demonstrations of the responsive platform will be available at the 15th Digital Dealer Conference & Exposition held at the Mirage Hotel and Casino in Las Vegas, Nevada, October 15-17, where the company will also exhibit at booth #1233. An example of the website is also available at

DealerFire has been providing world-class marketing solutions and websites for automotive dealers internationally since 2009. To make the switch to a responsive website that gets results, visit the company online at or call 877-828-9719.

To view this video on YouTube, please visit: 

Media Contact: Gina Reuscher, DealerFire, 877-828-9719,

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SOURCE DealerFire



Automotive, Transportation, Trucking & Railroad, Trucking and Road Transportation, Internet Technology, Web Site, New Products & Services

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