DealerFire Announces Promotion of Aaron Schinke to VP of Product Development and Marketing

New Position Created to Support Rapid Growth of Car Dealer Website Production and Digital Marketing Sales in Automotive

OSHKOSH, Wis., Dec. 5, 2013 /PRNewswire-iReach/ -- DealerFire® announced that Aaron Schinke has been promoted to Vice President of Product Development and Marketing. In this new position, he will be responsible for overseeing the day-to-day operations of the programming and marketing departments with a primary focus in driving innovation and executing growth strategy across the company. Schinke most recently served as Director of Digital Marketing in his 2 years with the company.


Schinke has played a critical role in the successful launch of several new products including the October 2013 release of DealerFire's new responsive website design service for car dealers. In addition, digital marketing sales have increased 70% with growth in the department by 10 new hires including professional content writers, SEM specialists and account managers under Schinke's leadership just this year. His promotion is in recognition of an expanding role Schinke plays in the future product and development roadmap.

"Aaron has helped to brainstorm and cultivate some of the most important projects that DealerFire has undertaken in recent years," said Eric Hoopman, Owner and Founder of the company. "His knowledge, experience and ability to solve problems for our clients and effectively lead his team make him an exceptional member of our executive team."

Schinke is Google Adwords and Google Analytics Certified and is a respected speaker that has presented at several industry conferences including DrivingSales Executive Summit (DSES), Digital Dealer Conference and Expo, Digital Marketing Strategies Conference (DMSC) and Automotive Bootcamp. Outside of his passion for all things marketing, he is an avid golfer and fisherman in Oshkosh, Wis. where he currently resides. Schinke can be contacted at and will join the DealerFire team at the upcoming NADA Conference and Exposition (January 24-27, 2014) in New Orleans, LA (Booth #4275);

DealerFire has been providing world-class marketing solutions and websites for automotive dealers internationally since 2009 and is currently on a mission to help dealers break free of 3rd party leads and take back leads that are rightfully theirs. For more information about DealerFire, visit the company online at or call 877-828-9719.

Media Contact: Gina Reuscher, DealerFire, 920-230-1111,

News distributed by PR Newswire iReach:

SOURCE DealerFire



Automotive, Internet Technology, Electronic Commerce, Multimedia & Internet, Web Site, Corporate Expansion

Need Help