Custom Trade Show Booth Designer, Gilbert, Highlights the Importance of Attending and Exhibiting at Trade Shows

MELVILLE, N.Y., Feb. 27, 2018 /PRNewswire-iReach/ -- Leading custom trade show booth design firm, Gilbert, helps business owners and marketing professionals understand why trade shows should be a central feature in their overall marketing strategy, and how to make use of them.

Trade shows, as most industry professionals are aware, are events composed of several individuals from similar fields. The gathering of such a group of people has several benefits, including but not limited to:

Benefits of Exhibiting at Trade Shows

1.   Build brand awareness. Exhibiting at a trade show can increase brand awareness, especially if the company exhibit is impressive and custom made. A professionally designed booth complete with captivating graphics, interactive activities, promotions, contests, and giveaways will generate many favorable impressions. These impressions have the power to remain in the minds of a target audience for years to come.

2.   Generate leads. Major trade shows can draw hundreds of thousands of attendees. As a result, vendors have several opportunities to generate leads. Gather emails and contact information and follow up with each lead after the show. Prospects will be in different phases of the buying cycle but following up with them brings them into the sales funnel.

Though the abovementioned benefits are, arguably, the most essential benefits arising from trade show exhibition, business owners and marketing professionals can expect other benefits as well such as lower costs per sale, increased publicity for products, and easier access to decision makers in the industry.

Benefits of Attending Trade Shows

1.   Cost-effective networking. Trade shows are events professionals look forward to because they are an opportunity to connect with colleagues and make new connections while enjoying a mini holiday in a fantastic city. Once attendance fees are paid for, attendees can network to their hearts content by taking advantage of being in a group of peers. Of course, those attending on behalf of a company will make connections for the company as well as for themselves.

2.   Collect market and industry knowledge. Tradeshows are a wonderful way to gain additional information about a market or industry. Attendees can see what competitors are up to and experience their products firsthand; this means attendees can develop a better understanding of where they or their company stands, and this information can be used to improve market position and product value. 

How to Capitalize on Trade Shows

Trade shows offer tremendous benefits for vendors and attendees. To make the most out of exhibiting at a trade show, follow these tips:

  • Plan early and research options—select the trade show that connects the company with their target audience
  • Partner with a professional exhibit firm—the right exhibit firm will offer full-service booth creation, from concepting and design to setup and takedown; this means companies can focus on other details knowing they'll be showcasing an exhibit that will create favorable impressions and brand awareness

To make the most out of attending a trade show, follow these suggestions:

  • Network—there's so much to gain from attending trade shows. Try to nurture existing relationships with colleagues and walk away with a handful of new contacts.
  • Learn—Go with an open mind and learn as much as possible about the competition. Then use that information to improve.

About Gilbert

Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert interactive trade show booth team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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SOURCE Gilbert



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