Custom Exhibit Manufacturer, Gilbert, Shares Five Tips for Optimizing Day of Event Workflow

MELVILLE, N.Y., Dec. 22, 2017 /PRNewswire-iReach/ -- Custom exhibit trade show booth designer, Gilbert, explains how to run an efficient trade show operation at your booth.

Trade shows come with an immense amount of frenzy and energy. Therefore, it is essential that you have a plan for how you will run your booth and the work that needs to get done during the event. Exhibit designer, Gilbert, lists several tips to ensure a smooth and efficient day of workflow:

Plan booth operations. Most marketers spend lots of time planning the materials that will be handed out at the trade show and neglect to devise a strategy for running the trade show. It's best to plan out how the workflow will run ahead of time. Trade show staff need to be briefed on this plan and trained.

Consider logistics. Marketers frequently overlook the logistics associated with running a booth and managing the flow of attendees at the event. Don't let chaos wreak havoc on your day. Develop a detailed plan for how to handle the flow of traffic at your booth so you can make sure you're able to meet your goals.

Focus on one or two goals. Before walking out onto the trade show floor to man your booth, you need to know what your top two goals are for the day. Your sole focus should be on making sure the events of the day help you to accomplish those goals.

Plan for bad internet. Most trade shows have poor Wi-Fi. Don't let lousy internet service impact the success of your event. Expect to operate without internet, and you'll cover your bases.

Float around the booth to keep an eye on operations. While you don't want to micromanage your staff, you do want to make sure that everything is running according to plan. If you think that you'll spend a lot of time assisting your team, partner with an exhibit company that can provide someone to oversee the booth itself. Having a person who can keep an eye on running all the elements of your booth design is essential.

About Gilbert: Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.  

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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