Custom Exhibit Display Company, Gilbert, Discusses Picking Your Theme and Why It's Important

MELVILLE, N.Y., Oct. 19, 2017 /PRNewswire-iReach/ -- A custom trade show exhibit theme should weave a cohesive story and showcase your brand. Gilbert explains why having a theme matters and offers tips on how to pick a theme.

Having a great theme for your exhibit is important. A theme adds value to the visitor experience. It also makes your company more memorable. Ideally, your theme remains in the minds of event attendees long after the event ends. Approximately 71% of event planners choose to incorporate a theme and a significant portion of those planners believe a theme contributes to a positive event experience. Essentially, a theme is an important element to possess at any event exhibit. Selecting a theme for your custom exhibit display, however, involves thought, analysis and creativity. To assist companies in choosing a theme, custom exhibit display company, Gilbert, shares a few key tips:

Analyze the event space. Any theme applied to a custom exhibit display must be clearly visible. Determine how traffic will flow at the event and measure the size of the space available for your exhibit. This information is used to architect a space that clearly displays your theme from the aisle—the space through which conference attendees will pass and glimpse their first view of your exhibit. It also allows your design team to create ways to make your exhibit more visible at the event. For example, a tall exhibit can display your theme and branding from a distance to attract those who may not walk by your booth.

Design the exhibit theme with branding in mind. The graphic design process begins early. While the exhibit design team creates a theme and designs a space, the graphic design team must create the graphics and text that will feature in the space. Provide your branding information early so that your exhibit design team can integrate your branding with the exhibit theme in a natural way---your theme and your brand should weave together to create a cohesive story.

About Gilbert Exhibit Company: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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