Custom Exhibit Display Company, Gilbert, Discusses How They Design Your Trade Show Exhibit to Successfully Reflect Your Company Image

MELVILLE, N.Y., Nov. 3, 2017 /PRNewswire-iReach/ -- Custom exhibit displays company, Gilbert, shares insights on how the experts design a trade show exhibit that beautifully captures and projects a company's image.

Success at a trade show takes hard work, planning, expertise, and an exceptional exhibit. With over 30 years of experience in the industry, Gilbert has perfected the art and science of elevating your brand. Their powerful team of experts and innovators ensures your display makes a statement. Now, they share their process—from their approach to design, their strategic use of graphics, and their incorporation of color— to help businesses project their company image and brand.

Planning. A successful exhibit depends on quality, expert-level planning. With decades of experience, Gilbert uses what they've learned, and the expertise they've developed, to execute a plan for your booth across every element of the process. From the moment they begin working on your custom exhibit, they visualize the entire space, tone, look, and feel of your booth.

Focus on every detail. A phenomenal finished exhibit is only as good as its individual components. Gilbert pays attention to every detail, down to each nook and cranny, in your display. Even the inside of a closet gets their full attention. Paying close attention to the details ensures that every aspect of your display accomplishes its purpose.

Selection of a central thread to tell your story. Successfully projecting your company image is accomplished through a cohesive presentation. Your entire exhibit should reflect your company's voice, values, and focus. Gilbert uses a central thread, or theme, to interlace every piece of your exhibit in an attractive and unified manner. This thread will be visible in every part of your exhibit, from its structure, size, design, and graphics to the attitude and vibe it projects.

Working from an audience member's point of view. If your audience engagement reflects the image you intended to project, you've successfully accomplished your goal. One of the keys to accomplishing this task is viewing your exhibit through your target audience's point of view. Gilbert's team of experts constantly considers how your audience will perceive your exhibit to ensure their perceptions match your intended image.

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert exhibit marketing team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100,

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