Custom Exhibit Display Company, Gilbert, Discusses Four Things to Avoid When Choosing a Trade Show to Attend

MELVILLE, N.Y., Feb. 2, 2018 /PRNewswire-iReach/ -- Custom trade show displays company, Gilbert, helps busy professionals navigate the process of selecting a trade show to attend by sharing four ways to save time and avoid undesirable outcomes:

1.       Use trade show calendars to avoid spending hours sifting through the Internet for trade shows. Thousands of trade shows occur throughout the world every year and new trade shows pop up all the time. Instead of searching the internet for trade shows, use a trade show calendar. Trade show calendars compile trade shows for you. All you must do is select one. Trade show calendars save business professionals time. They also reduce the likelihood that a terrific trade show gets overlooked.

2.       Research viable options to avoid a bad match. After identifying a handful of potential tradeshows using a trade show calendar, research each option to decide if it will yield a worthy return on your investment. Obtain trade show statistics and demographics from last year's show from the event manager to start.  The trade show you ultimately attend should put you in front of your target audience.

3.      Assess both space to avoid an area with poor traffic flow and a space that cannot fit your booth. You'll want to investigate available booth space as soon as you're ready to commit to a trade show because you'll want to avoid stationing your exhibit in spaces with minimal traffic. You'll also need to make sure that the available spaces are able to accommodate your booth design and layout.

4.      Check out press opportunities and show advertising ahead of time to avoid missing marketing opportunities. Trade shows usually have a list of events, including seminars, networking events, and group meetups. Learn more about each event to discern which are worth attending. There are several ways to market your company and brand at a trade show. Make use of as many of them as possible.  That being said, you'll also want to contact the media to let them know you'll be attending a trade show and provide them with a press kit.

About Gilbert:

Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits, live events and architectural spaces that optimize traffic flow and capture attention in a variety of markets.

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert



2018

Tags

Advertising, Small Business Services, Trade Show News


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