CrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice President of Business Development

Hussein Zayan Formerly of Liftoff Named Director of Account Management

SAN FRANCISCO, May 18, 2016 /PRNewswire-iReach/ -- The leader in creating playable mobile ads at scale, CrossInstall today is announcing two new key hires including former Chartboost executive Anuj Kucheria as vice president of business development, and Hussein Zayan as director of account management. CrossInstall offers a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience.

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"With the massive growth we are experiencing at CrossInstall, we needed to continue building a stellar team with a keen sense of the mobile ad industry and a prowess for strategic sales," said Jeff Marshall, co-founder and CEO of CrossInstall. "We look forward to leveraging Anuj and Hussein's talents in this way and recognize the huge value add they offer the CrossInstall team and our partners as our accelerated expansion continues."

At CrossInstall, Kucheria's primary role will be to fortify relationships with key partners and stimulate development. Kucheria has nearly a decade experience in advertising sales and business development. Previously, Kucheria served as head of advertising sales at Chartboost where he managed a team of account executives and focused on accelerating partner user acquisition. Prior to joining Chartboost, Kucheria held roles at Google, AdMob and Causes.com.

"With its proprietary bidder and playable mobile ads, CrossInstall has created the right formula to enable mobile gaming companies to deliver deep interactive experiences at scale," said Kucheria. "Early mobile gaming clients are already seeing big results and I am excited to bring my expertise in growth and development to a team that has produced what I would call the most powerful creative platform in the industry."

As director of account management, Hussein Zayan will be strategically focused and responsible for client satisfaction. Zayan is joining CrossInstall from Liftoff where he helped advertisers/clients define campaign goals, track success metrics, and increase revenues. Prior to Liftoff, he held various roles at AdRoll and managed and developed a team of account managers for the Australian office.

About CrossInstall

CrossInstall offers mobile ads at scale through its programmatic DSP. The company provides a unique approach to mobile game advertising as it combines custom-built playable mobile gaming ads with a programmatic, performance based bidder ensuring the ads hit the right audience. The San Francisco based company was founded in 2012. For more information visit crossinstall.com.

Media Contact: Larissa Olsen, Illume PR for CrossInstall, Illume Public Relations, (310) 452-4445, CrossInstall@illumepr.com

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SOURCE CrossInstall



2017

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Business, Science & Tech


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Multimedia & Internet, Mobile Entertainment, Personnel Announcements


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