Corporate Communications Executive Launches Ivy McLemore & Associates, LLC

Full-service marketing and public relations firm to specialize in serving clients seeking to gain and maintain a competitive edge in the investment management and financial service industries

HOUSTON, Nov. 12, 2012 /PRNewswire-iReach/ -- Corporate communications executive Ivy McLemore today announced the launch of Ivy McLemore & Associates, LLC, a full-service marketing and public relations firm providing specialized expertise in communication training and strategic counsel to investment management and financial services companies.

(Photo - http://photos.prnewswire.com/prnh/20121112/CG09717)

The firm will serve clients across the business spectrum that can benefit from Mr. McLemore's 20 years of hands-on media experience as an award-winning reporter and executive editor and his 20 years of experience in a variety of senior marketing and communication positions with AIM Investments and then Invesco Ltd., one of the world's leading independent investment management firms.

Mr. McLemore said his company's value proposition for clients will be an extension of his firm's mission statement, "Growing and advancing your business. Promoting and protecting your brand."SM

"Successful companies and individuals in every business are increasingly aware of the inherent value of being able to differentiate themselves with a variety of timely, relevant, and credible communications to help gain a competitive edge," Mr. McLemore said.

"Never before has leveraging intellectual capital through strategic and compliance-friendly communication been as critically important in terms of increasing brand visibility and gaining market share. As an example, investment management firms which posted timely perspectives on the possible effects on various equity sectors and the bond and commodity markets as a result of President Barack Obama's re-election stand to benefit  most in terms of brand loyalty."

Mr. McLemore was responsible for internal and external communications during such major business continuity events as Hurricane Ike (2008), Hurricane Rita (2005), and Tropical Storm Allison (2001). He managed a staff whose employee newsletter was rated No. 3 in the world by Ragan Communications in 2001. He also co-authored People Are The Product, A History of AIM in 2000.

"Ivy took AIM's nascent PR/Corporate Communications efforts to a whole new level," said Robert H. Graham, co-founder of a firm rated by Barron's as the top-performing fund family of the 1990s. "He's always been a pleasure to work with, and I very much appreciated all his help with the many communications that went out over my signature."

Mr. McLemore served 14 years as AIM and Invesco's primary liaison with independent ratings agency Morningstar. In that role, he worked closely with hundreds of investment professionals, a dozen chief investment officers, several CEOs, and other members of senior management on the positioning of core messaging for interviews with Morningstar analysts.

"Ivy's ability to communicate and collaborate with individuals at all levels and his knowledge and solid understanding of the fund industry have earned him the respect of his colleagues and peers," said Bruce Crockett, independent chair of the Invesco Funds Boards of Trustees, one of a select few fund families to have consistently merited an 'A' in board quality from Morningstar.

Mr. McLemore was appointed chair of the Investment Company Institute's Public Communications Committee in 2004 in recognition of the communications counsel and guidance he provided the industry during the mutual fund scandals of 2003-2004. He served as committee chair for six years.

Under Mr. McLemore's direction, AIM's media relations team was rated the most knowledgeable and accessible of any fund company whose products were sold primarily though financial advisors in a 2005 survey by independent industry consulting firm Financial Research Corporation.

Mr. McLemore began his media career as a correspondent for The Associated Press. He then began a 14-year tenure at The Houston Post, where directed a sports department which received national acclaim for its daily section in 1989 for the first time in the newspaper's 105-year history.

He was an official scorer for Major League Baseball for 35 years. He was a scorer for All-Star Games in 1986 and 2004 and postseason series in three decades and also for the longest game by time in World Series history in 2005 (5 hours, 41 minutes), a 14-inning game between the Houston Astros and Chicago White Sox.

Mr. McLemore is a lifetime member of the Baseball Writers' Association of America and has voted in the last 26 annual ballots for Baseball's Hall of Fame.

- Ivy McLemore & Associates, LLC -

Media Contact: Ivy McLemore Ivy McLemore & Associates, LLC00, 800-663-7909, imclemore@ivymclemore.com

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SOURCE Ivy McLemore & Associates, LLC



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