CAMBRIDGE, Mass., Jan. 24, 2013 /PRNewswire-iReach/ -- B2B marketers are evolving the way they target their audiences, and content marketing is quickly taking center stage. In fact, a recent B2B Marketing Survey from Curata, Inc. found that 87 percent of the 450 surveyed marketing professionals are using content marketing to drive their overall goals. In the 'Content Curation Look Book 2013' released today, Curata explores real-world examples of organizations successfully using one form of content marketing: content curation. Content curation, or the act of finding, organizing and sharing online content, is enabling busy marketers to leverage relevant, impactful content on the Web and to meet their marketing needs and feed their marketing channels.
For Oregon Wine Board, a semi-independent agency of Oregon that promotes the development of the wine industry within the state, engaging with local wineries and industry professionals through content is a key marketing objective. By curating content that depicts the local wine scene, Oregon Wine Board has developed a robust daily newsletter for its members and is now a trusted local resource. The results were immediate and strong, according to Charles Humble, Director of Communications "In the first week of launching, we curated two articles in the newsroom that were immediately syndicated and picked up by Google as a news source."
"As creating videos or publishing a blog become easier and easier – there really are no barriers to sharing content online anymore," according to Rohit Bhargava, Founder, Influential Marketing Group. "Yet all this content is creating a predictable problem: most of it is mediocre. If there's anything our one-button economy proves, it's that creating high-quality content worth reading, watching or sharing is harder than it seems. Some of the smartest and most forward-thinking brands today are turning to curation as a way to add value for customers by collecting the best and most useful content on a particular topic."
Allsalesforce.com provides news and information around the Web that relates to popular lead management software, Salesforce. According to Kevin Phelan, Managing Director of Allsalesforce.com, "Our sole purpose is to become the site-of-record for the Salesforce community." Through the use of curated content, the site is able to identify the best content and populate a well-organized website in order for readers to easily find and digest the information of interest.
"Curation is growing in popularity, and while we're pleased to see the industry develop and mature, education is still required for organizations to truly take advantage of the massive amount of available content," said Pawan Deshpande, Curata founder and CEO. "Our Content Curation Look Book pulls together some of the best examples of content curation around the Web, and is a great resource for companies of all industries looking to become thought leaders in a particular space. Curation is a strategic way to help B2B marketers cut through the clutter of online content and discover content that will help drive their overall content marketing objectives."
About Curata, Inc.
Curata, Inc. provides an easy-to-use marketing solution for content curation and content marketing. Curata allows marketers and publishers to easily find, organize and share relevant content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. The company has collectively indexed more than 100 million articles, and its customer base of marketers in every vertical hand curates several million of those articles every year.
Curata was recognized by the Massachusetts Technology Leadership Council 2012 Technology Leadership Awards, winning the "Innovative Technology of the Year: Sales and Marketing" award for its software solution. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.
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SOURCE Curata, Inc.