Consumer Orbit Announces Analytics and Media Planning Partnership with Complete Nutrition

KANSAS CITY, Mo., Nov. 15, 2013 /PRNewswire-iReach/ -- Consumer Orbit, a leading aggregator of consumer behavior-based information, has announced a new data analytics, customer relationship management and media planning partnership with Complete Nutrition, a network of more than 170 consultative nutritional supplement retail stores.  Consumer Orbit's proprietary data and tools have implications for not only marketing strategy and media activation, but also traditional business decisions that include new product development, retail site selection, and market expansions.

"We are finding in our work with Complete Nutrition that our behavior-based approach to understanding their customers at the household leads to more effective recommendations at every level of the business," said Jay Huckabay, President and CEO, Consumer Orbit. "So, what would traditionally be viewed as solely a marketing application becomes something the entire company references for better overall decision-making.  It's that type of efficiency that frees up brands like Complete Nutrition to be more innovative and break away from competitors."

"Ultimately, as a company, our goal is to help our customers look, feel and perform better by providing our consultative approach with the right supplement recommendations to boost their results," said Rhonda Gerrard, VP of Marketing for Complete Nutrition. "The information we now access through Consumer Orbit has provided us with incredible consumer visibility.  This data empowers us to make fact-based decisions and offers us better information, which leads to better ideas, better marketing and media strategies for our stores and our franchisees."

Consumer Orbit uniquely aggregates over 43 trillion pieces of consumer data, a large part of which is unavailable for purchase through traditional data subscriptions and licenses. The information is so specific that brands like Complete Nutrition can see a myriad of scenarios along with directly matched ROI analytics.

About Consumer Orbit:

Consumer Orbit is a Kansas City based consumer science company specializing in understanding customers down to the individual household level. We eschew traditional demographic descriptors for the real lessons of customer behaviors by combining your customer knowledge with our vast database of consumer behavior. The data set makes your customer understanding smarter and ensures that it works harder.

About Complete Nutrition:

Complete Nutrition is a network of consultative nutritional supplement retail stores whose mission is to help people transform their lives through fitness, health and wellness. Complete Nutrition's consultants work individually with customers to help them reach through a consultative approach that helps to boost their results. Founded in 2005, Complete Nutrition is one of the fastest-growing franchises in the health and wellness industry and has earned many top awards and accolades, including: Entrepreneur 2013 Franchise 500 Award. For more information about Complete Nutrition, call 866-366-5766 or visit

Media Contact: Staci Kassen, Consumer Orbit, 855-936-7248,

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SOURCE Consumer Orbit



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