LOS ANGELES, June 6, 2013 /PRNewswire-iReach/ -- Company naming agency, branding firm and copywriting agency Articulated Brands of Los Angeles opens its "company domain name vault," releasing bevy of company names and .com domains for sale.
Los Angeles company naming firm, copywriting agency and brand marketing consultant Articulated Brands, the creative boutique headed by brand strategist and veteran copywriter Scott Silverman, has recently released for sale dozens of company domain names. Especially in today's competitive domain name marketplace, where the highly desired dot-com (.com) url has become increasingly difficult to secure, this manner of aftermarket domain sales and domain purchases continues to grow in popularity.
Of one of the company names for sale, www.fourthw.com, Silverman jokes, "I have no idea who that's going to go to, but, I mean, that should be a thing, right?"
Typically the result of extensive brand discovery and brand strategy sessions, often terrific company names and company taglines are generated in the creative naming process in an effort to provide clients ample choice. But where do the unselected company names and company taglines go? In this case, they were registered…"and left to age like a fine wine collection," quips Silverman.
Many of the domain names for sale weren't the byproduct of any branding engagement at all; they were simply the result of self-assigned brainstorming sessions and proactively registered by the marketing company's founder on the hopes they might hold future value for some individual or entity.
Though the brand consultant and veteran print and website copywriter Silverman alludes to some very exacting criteria as to what constitutes a good company name and tagline (www.articulatedbrands.com/company-naming-agency), and what type of strategic process should be followed to arrive at them, he makes pointed exception for these – because most are domain names, not company names per se.
"The lion's share of these domain names," says the marketing company's owner, "were based around organic keyword search potential for the url. While some could be much bigger than that in terms of commercial brand potential, the intent was never to subvert the brand naming process."
"Depending on what type of business you are building and your business model," Silverman continues, "the evocative power, stickiness, strategic soundness and uniqueness of a name can be either extremely critical or completely non-essential. For Articulated Brands' B2C branding and B2B marketing clients, a great moniker is pivotal in achieving a differentiated position and heralding the birth of a breakthrough brand, so a thoughtful, strategic approach to the naming process only makes sense. Honestly, these names are much more of a lark – happy accidents waiting to happen, perhaps, where the right entrepreneur meets with the right domain name at the right time."
Next up for the brand naming consultant: a list of two dozen pharmaceutical brand names that will go to the proverbial auction block late this summer. Unlike those domain names previously mentioned, these are either emotionally charged names, hybrids of latin and greek elements, highly euphonic names or purely benefit-driven health care names.
"Good pharmaceutical names hold an even greater marketplace potential, " says Silverman, "With the world's medicine cabinets filling at an ever-increasing pace, I just need to get these cardio drug names, asthma/respiratory drug names, psychiatric drug names and ophthalmic drug names in front of the right pharmaceutical product managers while their most promising candidates are still in the pipeline."
Articulated Brands will be registering interest of serious buyers over the next ninety days and all transactions will be handled via a third-party escrow agent. For further information please contact scott @articulatedbrands.com .
Los Angeles branding and company naming agency Articulated Brands provides message-centric branding™ & consulting, including brand discovery, brand strategy and brand development, wherein company names, company taglines, website content, print advertisements and company capabilities brochures are the most commonly requested deliverables. For more on brand marketing consulting, company taglines, service, product and company naming: www.articulatedbrands.com .
SOURCE Articulated Brands