Companies Eyeing Chinese Credit Card Market & Payments Industry Have Huge Opportunities Say New Research Reports at

The credit card market in China is expected to become the world's largest by 2020. Explore these reports on China's cards and payments market for analysis, information and insights.

DALLAS, Feb. 7, 2013 /PRNewswire-iReach/ -- Being highly policy-driven, the Chinese credit card market is largely directed by political calculation, policy mission and administrative intervention. Even though economic and social factors play a vital role, government regulations and policies control or strongly influence the competitive landscape, the credit card ecosystem and the industry income structure. Foreign companies must recognize that government regulators are working on a course of regulation that is oriented toward supporting state-owned and domestic Chinese enterprises.

Even so, the Chinese credit card market will continue to be the most promising market worldwide due to the size of the national economy and population. And the relative slow-down of the Chinese economy will have a limited impact on the market given the huge scale of business opportunity and the tight control of credit risks by the central bank. This research ( predicts that market growth in 2012 and 2013 will notch downward due to card migration and risk control concerns, but will pick up again from 2014 onward due to the growing customer base and developing mobile and internet payment business.

Differentiation of positioning based on brand image, promotional strategy and strategic vision is critical to success in this market. Big name foreign firms are attractive to middle- and upper-class Chinese customers, whom foreign companies can target through high-quality and exclusive services. In addition, younger adults are forming a new generation of consumers who are more technologically - and innovation-driven when it comes to choosing credit cards, such that the most technologically advanced companies will be best positioned to perform in this market.

At the same time, the payment processing market is going through a revolution in China with the introduction of third-party payments. New competitors are entering into the market and sharing profits from card payment companies and banks. Alliances and the competitive landscape have been transformed, and payment companies will need to reconsider their positioning and partnership strategy in this market.

On the other hand, financial cards in circulation growth rates are declining in 2012. Due to the economic slowdown and soaring inflation over the review period, banks in China have shifted their focus from acquiring new customers to customer retention and profitability. Bank card transactions are increasing strongly in both volume and value terms thanks to the further penetration of credit cards and debit cards in China. The report "Financial Cards and Payments in China" establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch. The product coverage in this report ( includes financial cards in circulation and transactions.

Another report "Emerging Opportunities in China's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" says the debit card and credit card market is expected to grow at a CAGR of 47.6% and 60.0% respectively in value terms during the forecast period. This tendency reflects a huge potential for expanding cards to tap daily low-value transactions in the market. This research helps assess the competitive dynamics in China's cards and payments market, gain insights into the marketing strategies used for selling various types of cards in China as well as into the key regulations governing China's cards and payment market. The report ( also says a key driver of the cards and payments market in China is the gift card category. The annual expenditure on gift cards in 2011 was US$183 billion. Gift cards have the potential for growth as demand is rising from the both retail and corporate categories.

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