Ciruli Brothers Selects HarvestMark to Power PTI Compliance

Nogales-based shipper demonstrates commitment through adoption of the leading traceability and information platform

REDWOOD CITY, Calif., Dec. 19, 2013 /PRNewswire-iReach/ -- YottaMark Inc., provider of HarvestMark, the industry-leading fresh food insights and traceability platform, announced today that Ciruli Brothers, LLC, a third generation grower-shipper and one of the country's leading mango distributors, has selected HarvestMark for its Produce Traceability Initiative (PTI) compliance needs. The system will be deployed across Ciruli's Mexican and US facilities, streamlining case-level traceability for their bell pepper, green bean, tomatillo, hot pepper and mango programs.

"As the industry's needs evolve, we want to ensure our customers continue receiving quality products with exceptional service, and that includes making product trace-back information more readily available.  HarvestMark's PTI and analytics package will build on our traceability efforts while allowing us to better meet retailers' PTI requirements," said Ciruli Brothers CEO, Chuck Ciruli III. "HarvestMark's ability to synchronize and monitor data across all of our facilities coupled with long-term dedication to our organization's needs made them the best solution for us."

HarvestMark PTI systems are in use on hundreds of farms worldwide and have made millions of cases traceable. The easy-to-use software ensures any team member can print the right label, at the right time, in the right place to comply with retailer requirements. HarvestMark offers the only traceability solution for all major pack styles—shed pack, line pack, and field-pack. The cloud feature means that HarvestMark PTI is always compliant with retailer mandates and PTI standards in the future, and makes it easy to maintain remote systems.

"Ciruli Brothers is an extremely well respected company in the produce industry," said Elliott Grant, CTO and founder of YottaMark. "HarvestMark's cutting edge technology supports their vision of providing the highest quality produce at competitive prices."

More and more retailers are mandating PTI compliance from their suppliers. The HarvestMark platform not only helps customers meet government, industry, and retail requirements quickly and easily; proprietary HarvestMark analytics also have the potential to drive additional profit for retailers, food service operators, and fresh food producers. From farm to fork, HarvestMark can give insight into how your product is performing.

About Ciruli Brothers:

Ciruli Brothers is a third generation, grower-shipper based in Nogales, AZ.  In business since 1940, Ciruli Brothers was founded on the provision of fresh, quality products with superior customer service, values that were established by the late Charlie Ciruli.  As a leading distributor of wholesome, quality produce from Mexico, Ciruli Brothers operates three cold storage facilities in the U.S. and packs multiple commodities in different areas of Mexico between November and August.  Ciruli Brothers is the exclusive distributor of the premium Champagne® mango and markets staple items including green beans, cucumber, eggplant, roma, vine ripe tomatoes, and an assortment of peppers under various brands, most notably Ciruli Brothers™, Mr. Mango®, Pueblo's Pride®, Campaña™, Felicimo™ and Azteca™.

About YottaMark:

YottaMark, Inc. provides innovative data solutions to the food industry. HarvestMark® is the industry-leading fresh food insights and traceability platform from YottaMark. HarvestMark delivers transparency and unmatched insights for the fresh supply chain that drive sales and profit. The ShopWell brand provides food recommendations to shoppers based on their personal health and wellness profile, and provides suppliers analytics to better understand shopper behavior. For more information about YottaMark, Inc. visit or call us at call 1-866-76-TRUST (or +1.650.264.6200).

Media Contact: James Allgood, YottaMark, 6502646419,

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SOURCE YottaMark

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