Chris Stern redefines the traditional Marketing Mix

In his evolutionary Web Book on, Chris Stern presents an enhanced version of the classical marketing mix

RALEIGH, N.C., May 14, 2014 /PRNewswire-iReach/ -- The classical marketing mix of product, price, place and promotion has been used for decades and while scholars and consultants have added flashy words starting with the letter "p", very little has changed. In chapter thirteen on BizIsSimple.Com, author Chris Stern offers a novel approach by three-tiering the marketing mix in a product concept, go-to-market concept and then he adds a distribution concept for every market.  Stern concludes that these local distribution concepts are needed because pricing, promotion, physical distribution as well as politics and stakeholders tend to be different between cultural and geographical areas.

Stern states that "In BizIsSimple.Com we again have come up with innovative concepts translating business administration to what it should be: Simple. But I cannot tell you how many times I run across template-based strategic plans where companies have used cookie-cutter methodologies without thinking about what they were doing and why. Our mission at BizIsSimple.Com is to change that for good. "

Chapter thirteen on BizIsSimple.Com describes the new marketing mix in two variants and as always illustrates its message with impressive examples from businesses small and large.

Stern is mindful to the real world when he reflects on business planning reality: "In today's corporate world there is too much pressure on documenting every strategic move in written plans. One reason is to cover one's back in case things go wrong, another one is to impress for career. The easiest way of doing that is just to take a great-looking template and run with it. That does not always make sense. I'd rather have organizations involve local people translating corporate plans into local concepts and with that making sure they get implemented."

The goal of is to look at business administration in an extremely pragmatic way and to help readers find tools they can immediately apply in day-to-day business.

The web book will be an ongoing work. In contrast to paper publications, the author can add and change content, based on readers' input or updated knowledge. The new chapter is called "Functional Strategies" and is available for immediate reading at

Every chapter comes with a downloadable presentation and the author plans to add video sequences in the near future. Until further notice, access to the site is free of charge.

About IFEM

IFEM Management Consultants Inc, doing business as Institute For Efficient Management, is a management-consulting firm delivering integrated business administration solutions for organizations needing to simplify the processes of strategic and business management. IFEM helps its clients design and implement strategic plans that are highly efficient and effective. IFEM's founder Chris Stern is best known for his statement that "business is simple until academics and consultants make it complicated". IFEM serves corporate clients throughout the United States and Europe, and specializes in improving the performance of U.S. subsidiaries of European companies and EU subsidiaries of U.S. companies. Click here to read the IFEM Website and to contact IFEM. To read the web book on, click here.

Caution Regarding Forward-Looking Statements

This news release contains certain forward-looking statements by the company that involve risks and uncertainties and reflect the company's judgment as of the date of this release. These statements include the expansion of development of IFEM consulting services and the timing of the introduction of new consulting offerings. The forward-looking statements are subject to a number of risks and uncertainties including matters beyond the company's control that could lead to delays in new service introductions and customer acceptance of these news services, and other risks and uncertainties as any small business typically is exposed to. The company disclaims any intent or obligation to update these forward-looking statements beyond the date of this release. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.


The web book is an educational business publication and not a factual report. Unless events, persons, or situations are described and quoted based on public knowledge, all events, persons, or descriptions are strictly fictional. Any resemblance to existing companies, people, or situations is unintended and purely coincidental. Citations for third party sources used in this publication are available in the publication, in the accompanying slide shows, or available upon request from the author. The owner of the website and blog on makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at anytime and without notice.

Copyright 2014 Chris J. Stern, all rights reserved.

Media Contact: Chris Stern, IFEM Management Consultants, Inc., 919 521 8907,

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SOURCE IFEM Management Consultants, Inc.

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