Chris Stern Announces Revolutionary Web Book

Chris Stern, known for his business pragmatism and phrase that business is simple until academics and consultants make it complicated, launches a new interactive and revolutionary Web Book on the webpage

RALEIGH, N.C., Jan. 9, 2012 /PRNewswire-iReach/ -- "Business is simple, until academics or consultants make it complicated," is what Chris J. Stern, Chairman and CEO of the Institute for Efficient Management has been preaching as a management philosophy since 1996. Chris is also famous for stating that, "if you need a calculator to determine if a business proposal is a great opportunity - guess what, it most probably isn't."

As an entrepreneur and senior executive Stern has seen the many upsides and downsides of business. He has occupied CEO positions in several industries and even listed one company on two major stock exchanges during the same year. While most of Stern's experiences have been most rewarding and successful, there were downsides as well and we all know that we learn most from those.

"I believe that this interactive web book is an ideal hybrid of hard-core business administration knowledge enriched with real life experience", Stern said. And added "With my web book I hope to contribute to much needed innovation in business administration – typically business gurus talk about the latest and greatest examples and then traditionally go on to publish their wisdom in the next paper edition of their book."

The web book will be a continuous work in progress and in contrast to paper publications, the author can add and change content based on reader's input, or updated knowledge. The first chapter is called "Pragmatic Strategizing" and is available for immediate reading at Every chapter comes with a downloadable presentation and the author plans to add video sequences in the near future. Until further notice, access to the site is free of charge.

About IFEM

IFEM Management Consultants Inc, doing business as Institute For Efficient Management, is a management-consulting firm that delivers integrated business administration solutions for organizations that need to simplify the processes of strategic and business management. IFEM helps its client's design and implement strategic plans that are highly efficient and effective. IFEM's founder Chris J. Stern is best known for his statement that "business is simple until academics and consultants make it complicated". IFEM serves corporate customers throughout the United States and Europe, and specializes in improving the performance of U.S. subsidiaries of European companies and EU subsidiaries of U.S. companies. To read the IFEM Website and contact IFEM click here. To read the web book on, click here.

Caution Regarding Forward-Looking Statements

This news release contains certain forward-looking statements by the company that involve risks and uncertainties and reflect the company's judgment as of the date of this release. These statements include the expansion of development of IFEM consulting services and the timing of the introduction of new consulting offerings. The forward-looking statements are subject to a number of risks and uncertainties including matters beyond the company's control that could lead to delays in new service introductions and customer acceptance of these news services, and other risks and uncertainties as any small business typically is exposed to. The company disclaims any intent or obligation to update these forward-looking statements beyond the date of this release. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

Media Contact: Chris Stern Institute For Efficient Management, 919-521-8907,

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SOURCE Institute For Efficient Management



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