Chris Stern Announces Fourth Chapter on BizIsSimple.Com

Chris Stern, author, management consultant, lecturer, and entrepreneur, announces the fourth chapter of his evolutionary Web Book on

RALEIGH, N.C., May 31, 2012 /PRNewswire-iReach/ -- Why is crafting a good strategy so difficult? "Because we tend to over-complicate matters," says Chris Stern, Chairman and CEO of the Institute for Efficient Management. Stern emphasizes that good strategy is simply the result of identifying a challenge, finding an overall approach to overcoming the challenge, and orchestration of coherent actions to carry out the policy and resolve the challenge.


In the fourth chapter on BizIsSimple.Com, Stern reminds us that the most violated fundamentals in business strategy are freedom of action and focus. "Resources, most importantly sufficient cash at hand, provide freedom of action. The rule is that most ventures require double the amount of cash and double the time to come to fruition. I call this the Double-Double principle. Ignoring this axiom can be a deadly business sin". Discussing numerous examples of proper and improper foci, Stern adds, "Focus on one goal can be extremely dangerous. In today's volatile environment, what seems to be a reasonable goal, may turn to become unachievable over night. Whoever does not have a back-up plan is risking to be doomed."

Author Chris Stern also alludes how enterprises should be dealing with business forces such as dynamics, inertia, and entropy. Stern further emphasizes the importance of selecting different strategic management techniques each for core bread-and-butter businesses, and innovative new business approaches.

The chapter lays the foundation for a sequence of eight new chapters, where Stern will to show a novel way to develop corporate and business strategies.  

The goal of is to look at business administration in a new and more practical way and to help readers find tools they can immediately apply in every day business life.

The web book will be an ongoing work. In contrast to paper publications, the author can add and change content based on readers' input or updated knowledge. The fourth chapter is called "Good Strategies" and is available for immediate reading at

Every chapter comes with a downloadable presentation and the author plans to add video sequences in the near future. Until further notice, access to the site is free of charge.

About IFEM
IFEM Management Consultants Inc, doing business as Institute For Efficient Management, is a management-consulting firm delivering integrated business administration solutions for organizations needing to simplify the processes of strategic and business management. IFEM helps its client's design and implement strategic plans that are highly efficient and effective. IFEM's founder Chris J. Stern is best known for his statement that "business is simple until academics and consultants make it complicated". IFEM serves corporate customers throughout the United States and Europe, and specializes in improving the performance of U.S. subsidiaries of European companies and EU subsidiaries of U.S. companies. Click here to read the IFEM Website and to contact IFEM. To read the web book on, click here.

Caution Regarding Forward-Looking Statements
This news release contains certain forward-looking statements by the company that involve risks and uncertainties and reflect the company's judgment as of the date of this release. These statements include the expansion of development of IFEM consulting services and the timing of the introduction of new consulting offerings. The forward-looking statements are subject to a number of risks and uncertainties including matters beyond the company's control that could lead to delays in new service introductions and customer acceptance of these news services, and other risks and uncertainties as any small business typically is exposed to. The company disclaims any intent or obligation to update these forward-looking statements beyond the date of this release. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.


The web book is an educational business publication and not a factual report. Unless events, persons, or situations are described and quoted based on public knowledge, all events, persons, or descriptions are strictly fictional. Any resemblance to existing companies, people, or situations is unintended and purely coincidental. Citations for third party sources used in this publication are available in the publication, in the accompanying slide shows, or available upon request from the author. The owner of the website and blog on makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at anytime and without notice.

Copyright 2012 Chris J. Stern, all rights reserved.

Media Contact: Chris Stern IFEM Management Consultants, Inc., 919 521 8907,

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SOURCE IFEM Management Consultants, Inc.



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