PARIS, June 5, 2013 /PRNewswire-iReach/ -- Luci, MPOWERD's (www.mpowerd.com) clean, affordable, and sustainable solution to the energy poverty challenge will be making her debut in the city of lights this summer. Luci will be distributed throughout France in the coming months with the support of Charles Rosier, a partner with Brazilian investment bank, BTG Pactual. Mr. Rosier is thrilled to be bringing Luci to France, which recently declared its aim to reduce the weight of nuclear power from 75 to 50% of the national electricity output by 2025 through the implementation of a new national solar strategy in 2013. "The intersection of environmental and social impact must be the focus of our efforts if we are to bring about sustainable change in this increasingly interdependent world," says Rosier. "Europe can meet multiple challenges to tackle development aid and support the expansion of the solar industry through such initiatives which allow local entrepreneurs and their communities to break cycles of poverty." France is also one of the top 15 donors of foreign aid assistance, committing close to 0.46% of GDP to development assistance according to the OECD.
Luci is an inflatable, recyclable, water resistant, bright LED solar lantern which is providing a clean and safe source of energy in over 25 countries to date. Consumers in developed markets are likewise turning onto the fact that Luci is an ecologically-friendly alternative that can be utilized in various outdoor contexts -- camping, fishing, skiing, concert, as well as emergency preparedness following blackouts.
Rosier has a demonstrated track record in financial sector, but his true passion is in supporting humanitarian and social causes. Environmental protection is at the forefront of his efforts. He has assisted numerous small businesses worldwide in their environmental missions. In particular, Mr. Rosier pairs them with international investors and helps them access critical new technologies.
Charles Rosier is also a member of the advisory board of NatureRights and an active member of Innoveox, which manufactures and markets this "revolutionary technology" that destroys a large spectrum of waste, which is efficient, environmentally friendly and competitive. Such technology offers clean water discharge, recovery of catalysts and metals, as well as energy production. His philanthropic support also extends to the medical research of Professor Etienne-Emile Baulieu, PhD and MD, of Mapreg, a biopharmaceutical company working on numerous life-saving cures for strokes and Alzheimers.
Over 1.3 billion people lack access to electricity, the majority of which live in sub-Saharan Africa and Southeast Asia. Another 1.5 billion have irregular access to the grid. This means that nearly half the world's population lives in virtual darkness and relies on dangerous and costly sources of lighting.
Luci drew international attention at the 2013 Consumer Electronics Show where it was identified among the six trends at the exposition by CNN and featured by the popular technology blogs Engadget and Gizmodo. Since its inception, Luci has been featured as an innovation at the Rio+20 Summit, as well as highlighted in the New York Times, the Los Angeles Times, Newsweek and numerous other news outlets. Luci's light is spreading at an unprecedented pace and will soon be available across Europe.
Jill Van Den Brule MPOWERD, 646.664.4490, email@example.com
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