RAPID CITY, S.D., Sept. 18, 2012 /PRNewswire-iReach/ -- CAW Industries, Inc., parent company and manufacturer of Willard Water® and all Dr. Willard's products, announced today that Willard Water® products will exhibit for the first time ever at the Natural Products Expo (NPE) East in Baltimore, MD (September 20-22, 2012). CAW's decision to attend NPE East for the first time is driven in a large part by the explosive growth Willard Water® products have experienced over the last three years and an attempt to fully expand into the east coast states. CAW will also roll out a new paraben-free aloe gel during the show.
"We've experienced amazing growth over the last three years and I'm very excited about the continued expansion opportunities NPE East will provide our company," said CAW's President John Willard III. "So far our east coast presence has been largely limited to the New England states and the lower southeast. We are very optimistic that exhibiting at the Natural Products Expo East will allow us to complete our east coast expansion efforts. We're very excited about the growth opportunities available at NPE East."
To date CAW's growth has been entirely driven by the three flagship Willard Water® products that the company has been selling for 40 years. CAW will use the tremendous exposure afforded by attending NPE East to announce the introduction of a new Dr. Willard's Paraben-Free Aloe Gel. The formula for this product required more than two years of research and experimentation and the resulting gel seamlessly combines the cellular absorption capabilities of Willard Water® along with the many fantastic benefits of aloe vera. This "premium" aloe gel will initially only be available through a limited product launch; however, CAW hopes to have the product available nationwide by the end of 2013.
"Our new Dr. Willard's Aloe Gel is truly an amazing product and we're thrilled to introduce it at this show," continued Willard. "The moisturizing capabilities are second to none and we feel very confident that consumers will find it to be a vastly superior aloe gel. We're giving away free samples to the first 500 people who visit our booth so stop by booth #4634 and try it for yourself."
Willard Water® was invented by Dr. John W. Willard Sr., a chemistry professor who received his PhD from Purdue University. Dr. Willard had been seeking to develop a high density trace mineral water derived from fossilized organics in lignite when he "serendipitously" invented the products now known simply as Willard Water®. Created through a multi-faceted and patented process, Willard Water® alters the molecular structure of regular water, causing it to become more reactive and thus a more efficient delivery system throughout the body. Willard Water® also helps the body break down particles (food, nutrients, vitamins and toxins) in the digestive system which makes it easier for the body to process these particles, remove toxins, and more fully absorb the nutrients, minerals and vitamins that are consumed.
About CAW Industries, Inc.
Founded by Dr. John W. Willard Sr. in 1973, CAW Industries is the only manufacturer of Dr. Willard's patented Willard Water® products. For nearly 40 years CAW Industries has been an industry leader in the natural health industry and is one of the most trusted brands around the world. Thanks to a ground breaking 60 Minutes story and an exhaustive hearing before the United States Congress, Willard Water® helped pave the way for the expansion and development of the U.S. Natural Products Industry and the eventual passage of the Dietary Supplement Health and Education Act of 1994. Dr. Willard's sons and grandchildren have continued his tradition of excellence and have expanded the small South Dakota company he created into an international corporation with sales around the globe.
Media Contact: John Willard CAW Industries Inc, 3034772484, firstname.lastname@example.org
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SOURCE CAW Industries, Inc.