Bulletin Launches APS Package for Parallels Automation

Popular Messenger Product Enables A2P SMS for PA Partners and their Customers

SAN DIEGO, Nov. 21, 2013 /PRNewswire-iReach/ -- Bulletin, a leading developer and provider of SaaS mobile messaging solutions, today announced that it has integrated its SMS (text) messaging service with Parallels Automation. Bulletin's gold certified Application Packaging Standard (APS) package provides Parallels' expansive partner network the opportunity to offer computer to mobile device text messaging services to their business customers worldwide. Now carriers, MNOs, MVNOs, ISPs, MSPs, ISVs, hosting providers and other partners can take advantage of the $230 Billion mobile messaging market by adding Bulletin's Messenger Application to their Parallels Automation portal.

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Businesses across the globe are finding new ways to communicate with customers using SMS. Over the next couple of years, SMS revenue is expected to continue a dramatic shift from P2P (person to person) messaging to A2P (application to person) messaging, as A2P message volume continues to grow exponentially. By 2016, A2P SMS revenues are projected to surpass P2P revenues, according to Juniper Research.

"Today, many service providers are unprepared to take advantage of this positive trend, because they are unable to provide their business customers with an easy to use, feature rich, cross-platform messaging application," according to Bruce Herbert, President of Bulletin. "Now through the Parallels APS ecosystem, they can roll out Bulletin's SMS messaging service and immediately begin earning money from the most profitable segment in the mobile industry."

Bulletin's APS package enables business customers of Parallels' partners the ability to send text messages to the mobile devices of their prospects, customers, partners, suppliers and employees using a computer, tablet or other mobile device and either their own email or Bulletin's SMS messaging client. Service providers can also integrate their customers' or their own applications via Bulletin's easy-to-use SMS API. The application comes with useful address book, mail merge, reporting, message filtering, administrative and conversation threading features, and can be quickly setup and white-labeled without any development or integration costs.

About Bulletin:

Bulletin develops and supplies mobile messaging services for both businesses and consumers that allow users to send SMS, IM, or email messages between computer or web applications and mobile phones or devices. The company, which was established in 1997, has over 5,000 customers and offices on four continents.

Media Contact: Michael Messner, Bulletin.net, 6193419599, michael.messner@bulletin.net

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SOURCE Bulletin

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