Brokerage Increases Staff By Over 60%; Continuing As One Of The Largest Online Brokerages In The Bahamas

NASSAU, Bahamas, Nov. 29, 2017 /PRNewswire-iReach/ -- Swiss America Securities, Ltd. will close out the year on a high note as the company continues to embrace the growth and expansion of its division, SureTrader. At the beginning of the year, the company put out a charge to place emphasis on top-line growth by improving its corporate structure and client experience, which has resulted in a significant increase in clients and an average of 100 new client account applications daily.

With renewed focus and anticipation for growth in 2017, the company has built a state-of-the-art office space in the Elizabeth on Bay Plaza on Bay Street and welcomed new employees in the areas of marketing and the newly established sales division, which increased the company's Bahamian staff members by over 60%.

Acquiring the space adjacent to the original office space in the plaza, the firm's new work area has an open floor plan that allows for free-flowing creativity and increased productivity, which is reminiscent of trendy workplaces such as Google and Yahoo, according to Deputy Director, Justin Ritchie.

Led by the newly-appointed Chief Sales Manager, Yaniv Frantz, the firm has welcomed a team of 13 Sales Associates, focused on providing a seamless account opening experience.  Marketing, led by Chief Marketing Officer, Janay Pyfrom-Symonette also added a team of passionate marketers to drive digital marketing innovation in order to push the number of new client account applications to over 300 daily.

"With some minor setbacks we experienced last year, our goal was to grow the company tremendously this year and that meant making an investment in personnel and building our corporate structure and culture to improve our service and make our expansion efforts feasible," says Guy Gentile CEO of Swiss America Securities, Ltd. "We hired around 25 new staff members and conducted in-depth training that covered everything from learning about the industry to every aspect of our company. We are happy that we are able to employ more Bahamians but at the end of the day, we are even happier that our employees now have a new kind of knowledge that will stick with them for forever."

What the Company Has Been Up To

Over the past 12 months, Swiss America Securities, Ltd. has improved its internal operations, launched a new simplified pricing model and branded MasterCard card as an additional offering to clients.

To improve its operation process, Swiss America Securities, Ltd. created a customer-centric approach and hired additional local staff members to better serve those customers. This has amounted in an over 60% percent increase in employees.

These combined efforts have increased trade volume by more than 70% as compared to trade volume in 2016.

About Swiss America Securities Ltd.

Swiss America Securities Ltd. is based in The Bahamas and licensed and regulated by the Securities Commission of The Bahamas since its commencement of business in 2011.        

Media Contact: Janay Pyfrom-Symonette, Swiss America Securities, LTD, 242-477-0515 or 242-603-8609,

News distributed by PR Newswire iReach:


SOURCE Swiss America Securities, Ltd.

Related Links


Business, Science & Tech


Computer Electronics, Electronic Commerce, Human Resource & Workforce Management, Corporate Expansion, Personnel Announcements


View all

Need Help