Brandon Hopkins Offers "First Steps" for Reputation Management

Brandon Hopkins has been in the business of reputation management for over seven years, and in that time he has learned a great deal about the industry. He recently shared some valuable tips and insight into how he begins the process of restoring the good reputations of his clients.

MADERA, Calif., Jan. 28, 2014 /PRNewswire-iReach/ -- Brandon Hopkins, a veteran of the reputation management for over seven years, recently offered some valuable insight into the methodologies his company uses to effectively aid their clients in repairing the way they are perceived on the Internet. Hopkins detailed the many aspects of reputation management, but his focus was ultimately on how he and his company begin the process.


"Our goal is to ensure that our clients can benefit from an accurate online representation," said Hopkins. "We started in this business with the goal of simply helping people make sure that their online identities were reflective of their true character, and in the time since, we feel that we have helped a great deal of people."

With this clearly in mind, Hopkins is able to begin the comprehensive process he so often employs. The first step usually involves the purchase of available domains and social profiles.

"Our process is individualized, so the steps and actions we take are not always the same," began Hopkins. "Speaking generally, we often buy up all of the available domains and usually in excess of 50 social profiles. In some cases it is significantly more, and I can recall a client for whom we purchased over 500 profiles."

How the domains and profiles are utilized varies depending upon the client. After an evaluation with the client, Hopkins will decide whether to leave these sites blank, fill them with spun content, use good content or use a small sample of an article that promotes the client.

After so many years in the business, Hopkins has seen a great deal of misinformation that has hurt his clients' reputations in an unnecessary and inaccurate manner.

"I had a client that had a negative news article posted about him through the Google News Archive," said Hopkins. "The article portrayed the client in a very negative light; he was not guilty and never went to court, yet he still had to deal with persecution for an inaccuracy that was over 30 years old. It was unfathomable."

Brandon Hopkins owns and operates Sunset Reputation, a California-based company.

Sunset Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation. Sunset Reputation is an experienced reputation management company that specializes in public relations, marketing, media management, press releases, search engine optimization (SEO) and link building. For more information about Sunset Reputation or how the company can help you with a reputation problem contact them by phone at 559-871-1613 , email, or online at

Media Contact: Brandon Hopkins, AfterHim Media LLC, 559-871-1613,

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SOURCE Sunset Reputation



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