Borenstein Group Named Finalist for Best Mobile App In Ragan's PR Daily's Digital PR & Social Media Awards 2012

The Ragan Awards competitions are the most prestigious in the PR and corporate communications industry.

FAIRFAX, Va., Nov. 5, 2012 /PRNewswire-iReach/ -- – The Borenstein Group is proud to announce that it has been named a Finalist in the category of  Best Mobile Apps  in the Ragan PR Daily's Digital PR & Social Media Awards 2012.  The Borenstein Group's app, "Turtle or Soup: Survival of the Smartest," is a fast-paced racing game that teaches players how to use social media and digital marketing strategies to improve return on investment. The app has already brought home multiple national and international awards this year.

The Ragan Awards competitions are the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, Ragan's popular news sites are followed by communications professionals in every country in the world, with nearly 600,000 daily readers in North America alone.

Ragan PR Daily received submissions from hundreds of entries to the inaugural annual awards event, from in-house communications departments to PR and Marketing Agencies of all sizes from across the nation. The Borenstein Group was named finalist among industry PR icons such as Weggener-Edstrom, and Xivic Inc. Categories included Best Blog, Best Digital Marketing Campaign, Best Content Marketing, Best Website, Best Social Media Campaign and many more. Judges narrowed down the submissions to an elite group of finalists to be recognized at an award luncheon in New York City on January 24, 2012.

"We're delighted to be honored with this exciting nomination," said Borenstein Group President and CEO, Gal Borenstein. "Especially considering we were up against some of the brightest minds in app development in marketing today."

The Borenstein Group's app, "Turtle or Soup: Survival of the Smartest" is available for download on iTunes or the Android Marketplace.  The action centers around Roi the Turtle, who represents small business, and Biggie the Rabbit, a greedy embodiment of big corporate competitors.  Roi and Biggie race around Washington, DC landmarks in a head-to-head heat for marketing success.  To win, Roi must collect social media icons, rocket boosters and coins – each important tools in smart marketing strategy. More information on Turtle or Soup is available at

"To us, marketing is always a competition," added Borenstein. "You've got to go for the gold.  In our app, Roi the Turtle is the classic underdog. But with hard work and smart strategy, he can overcome any obstacle to win the race."

Ragan PR Daily is a trusted source of industry information for PR professionals and digital, mobile and social media marketers worldwide. The firm offers conferences, webinars as well as digital and publications. The firm's parent site,, offers insight from distinguished contributors and boasts an expansive audience of communications professionals. For a full list of Ragan PR Daily's 2012 Digital, PR & Social Media Award nominees, CLICK HERE.

About The Borenstein Group:

The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, homeland security, defense, intelligence, telecommunications, aerospace, and government.

Founded by former journalist and technology marketing strategist Gal S. Borenstein, The Borenstein Group has become one of D.C.'s most influential business-to-business and business-to-government communicators. Leading the market with vertical expertise in Information Technology, Telecommunications, Government Contracting, Business and Financial Services, Life Sciences, and Government Strategic Communications, Borenstein orchestrates B2B and B2G branding, marketing, public relations, and digital strategies for trusted organizations worldwide.


Media Contact: Gal Borenstein, Borenstein Group, Inc., 7033858178,

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SOURCE Borenstein Group, Inc.



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