Bookt Taps "Big Data" Expert from Columbia University to Help Reshape Lodging Industry

Dr. Tony Jebara Joins Bookt as Strategic Advisor to Exploit Role of "Big Data" in Online Travel

HOLLYWOOD, Fla., April 11, 2012 /PRNewswire-iReach/ -- Bookt LLC, a pioneer in cloud-based technology solutions for the lodging industry, has announced that Dr. Tony Jebara has joined as a Strategic Advisor. Dr. Jebara is the Director of The Machine Learning Lab and Associate Professor of Computer Science at Columbia University and an expert moving "Big Data" applications from mere profiling to true personalization, the Holy Grail in travel marketing and consumption.


"The opportunity for Big Data and Machine Learning in travel is huge," said Rob Kall, CEO of Bookt. "We intend to exploit the insights we are unlocking from our platform data, to empower our InstaManager clients in the Vacation Rental industry, with precise intelligence on individual travel shoppers in real time.  Dr. Jebara's background and cutting edge research will help us accelerate our technology leadership in how lodging is marketed, sold and delivered."

Ben Strum, Bookt's CTO agrees. "I was lucky to do some of my graduate studies with Dr. Jebara and that work helped shape the continual improvements we make in InstaManager client data quality and online conversion. Working with Tony, the next step is focused on the vast amount of data related to leads, pricing and website traffic. We are currently developing algorithms to optimize and visualize this treasure trove. Our goal is simple: Give our clients the tools they need to succeed in 2015, today in 2012."

"The Bookt team truly has exciting and ambitious plans," said Dr. Jebara.  "But because of their platform approach, they are also practical and doable." Jebara added, "What encourages me even more is that they have already solved some key data problems so that their platform can readily accommodate Machine Learning techniques.  They are well positioned to leverage Big Data in the cloud, both for their lodging industry clients and making the consumer experience when booking travel better."

About Bookt

Bookt is a leader in cloud based solutions for vacation rental managers, hoteliers, innkeepers, and larger travel organizations in the lodging industry since 2007. Bookt's software and integrated marketing services make lodging companies more effective with activities that directly drive their revenue, manage resources, and provide business control. Our flagship product, InstaManager, is delivered in partnership with TripAdvisor targeting the $85B Vacation Rental Industry. Sophisticated PMS, CRS, CRM, CMS, distribution and back-office functionality is delivered through the cloud to customers in over 32 countries on 6 continents. Please visit InstaManager's VR Labs and learn more at:

Media Contact: Joel Fellman of Bookt LLC, 305-760-4576 x 934,

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