Blue Bite Teams Up with Kinetic and TEAK to Bring JanSport OOH Campaign to Life

Interactive Out-of-Home Media Allows Consumers to Tap or Snap Signage for Exclusive Mobile Content

NEW YORK, May 7, 2013 /PRNewswire-iReach/ -- Blue Bite, the Mobile Standard in Out-of-Home™, today announced that the company is collaborating with Kinetic, the world's largest planner and buyer of Out Of Home Media, on a multimedia campaign for JanSport that takes traditional signage into the digital age. The campaign, which is deployed across CEMUSA newsstands, transit shelters and dedicated wild posting sites in New York City, gives consumers instant access to exclusive video content and free songs that they can view or download to their mobile devices.


The traditional signage component created by San Francisco based TEAK, features high impact lifestyle imagery showcasing its Live Outside campaign, which chronicles an indie band on a road trip from San Francisco to Austin. The creative prominently displays Blue Bite's proprietary mTAG®, which allows consumers with NFC-enabled smartphones and tablets to tap their device on the poster to view the custom video content created by JanSport, as well as listen to free music from sponsored local bands. Each poster also has an accompanying QR Code that consumers can scan with their smartphones to access the multimedia content.

The addition of interactive QR Codes and NFC capabilities to traditional signage gives JanSport, a brand rich in heritage, the ability to extend its awareness campaign and provide consumers with a variety of entertaining videos, free music and a more intimate look into the world of JanSport. The interactive features from Blue Bite make the connection from physical to digital easy for busy New Yorkers.

"We're excited to partner with Kinetic and TEAK on the JanSport Live Outside campaign," said Mikhail Damiani, CEO and co-founder of Blue Bite. "By combining traditional signage with mobile interactivity to engage passersby on their mobile devices, we're giving a new, modern twist to traditional advertising."

"Mobile integration gives JanSport the opportunity to make a more meaningful connection with our audience by layering in content, music in this case, that adds value, enhances our brand message and encourages deeper consumer participation with the Brand," said Courtney Blacker, JanSport Brand Director.

"JanSport's Live Outside creative provided a great opportunity to add mobile amplifications. By partnering with Blue Bite, we're able to obtain real-time measurement and understand the consumer impact of this campaign." said Maureen McCloskey, Group Director at Kinetic WorldWide.

To learn more about Blue Bite, please visit For more unique content and information about an historic American brand, go to Find out more about Kinetic WorldWide at

About Blue Bite

Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit and follow the latest updates and developments on Facebook and Twitter.

About JanSport

JanSport is the Original Outdoor Gear Brand that embodies a culture of fun and discovery. We equip people globally with quality, enduring and reliable products that enable the freedom to experience life's adventures. JanSport's success extends around the globe and into walks of life that are as varied as our product offering. Providing world-class products brings the additional business and moral obligation of ensuring safe, ethical and lawful manufacturing conditions.

About Kinetic

Kinetic Worldwide is the world's largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people's lifestyles and the environments they engage with.

About TEAK

TEAK is best known for handcrafted digital storytelling. Whether it's through viral campaigns, commercials, or branded interactive experiences, TEAK sets out to tell the best story possible and make it spread like wildfire.

Media Contact: Alex Kim BLUE BITE, 866-523-3070,

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SOURCE Blue Bite

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