LOS ANGELES, Sept. 12, 2013 /PRNewswire-iReach/ -- An innovative study spanning 20 years of research on the intelligence of chickens has spurred Blair Stover and many consumers to reconsider their food choices. The study shows that chickens demonstrate intelligent behavior within just a few hours of hatching, much of which takes human children several years to grasp.
The scientific study reviewed twenty years of research and was sponsored by The Happy Egg Company. The study cites extensive evidence of chickens showing numerical ability, complex social behaviors and critical decision making within a few hours of hatching, according to the website DailyMail.com, in a June 18, 2013 article. With empirical evidence now showing chickens to be intelligent creatures, Blair Stover is rallying support from around the world for humanely raised food choices.
The Happy Egg Company operates free-range egg farms throughout the Ozarks area of Arkansas. The company's website notes the difference in welfare between cage-free birds that live in crowded conditions, to free-range chickens roaming pastures and enabled to exhibit natural behaviors.
A better egg product and increased connection to the food that consumers eat are cited by The Happy Egg Company as benefits of humane farming practices. Blair Stover, entrepreneur, has echoed these sentiments with a transition to certified humane meats in online recipes.
In addition to animal welfare, growing food safety concerns for fecal matter and bacteria in meat from confined conditions has also alarmed many consumers, according to the food sustainability site greenerchoices.org.
While the study conducted by Professor Christine Nicol of Bristol University has drawn cynicism from many, the results typify what has been a dramatic increase in broader calls for sustainable agriculture and farm animal welfare. This momentum has spawned a slew of certifications that meet third party verified criteria for the humane treatment of farm animals.
The rapid growth of labels such as 'Certified Humane', 'American Humane' and 'Global Animal Protection' exemplify this trend, according to the website freefromharm.org.
To learn more about The Happy Egg Company, please visit: http://thehappyeggco.com/
To read more about the scientific study on chicken intelligence, please visit: http://www.dailymail.co.uk/sciencetech/article-2344198/Chickens-smarter-human-toddlers-Studies-suggest-animals-master-numeracy-basic-engineering.html
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SOURCE Blair Stover