Bitzio announces new website and listing at exclusive showroom for its Sahaja brand

LOS ANGELES, March 20, 2014 /PRNewswire-iReach/ -- Bitzio, a fashion acquisition company operating under the trade name Democratique, unveiled the new website,, for their designer knitwear brand Sahaja as a result of their work with marketing experts, Echo-Factory, located in Pasadena, Ca. 

The website coincides with the launch of their Sahaja Knits label, offering the same quality products Sahaja has retailed in luxury stores around the world at a better price point.  "Sahaja Knits is expanding our brand's potential to reach a wider audience of customers.  Our new price structure offers our high fashion garments at affordable prices, and allows us to develop a high volume business- especially in the younger contemporary market," said founder Serge Berliawsky.

In addition to the launch of the Sahaja Knits website, Sahaja has entered a 2-year contract with exclusive fashion sales house, Joey Showroom.  With an elite team of representatives and locations in New York City, Los Angeles & Dallas, Joey Giuntoli is one of the very few domestic agents that effectively secures distribution throughout the entire country.  For over a decade Joey Showroom has worked with major retailers such as Neiman Marcus, Saks, Nordstrom, Bloomingdales, Barneys NY and Bergdorf Goodman, as well as contemporary giants Urban Outfitters & Anthropologie, and thousands of better boutiques.  "The product is beautiful and really stands out.  We are proud to add Sahaja into our elite selection of brands," said President Joey Giuntoli.

 "The relationship with Joey Showroom is a huge asset to our business.  Besides being a major distribution force they are simply great people, we can't wait to see what the future brings," said Serge Berliawsky, President and Creative Director of Sahaja.

Gordon McDougall, CEO of Democratique added, "The placement of a Democratique acquired brand in a noted showroom such as this validates the power of what we are building and offers valuable exposure to our other brands. We are moving rapidly in a very promising direction."

Democratique ( acquires emerging apparel brands just past the start-up stage, pairs them with our talented team of experienced apparel businesspeople, and equips them with the resources needed to take their brands to the next level.

To view the new Sahaja Knits apparel line, visit

About Bitzio, Inc.

Bitzio, Inc. started as a mobile app development business leveraging celebrity and athlete followings. With its learnings from the celebrity market, in mid-2013, Bitzio shifted its focus to fashion with a unique Los Angeles-based apparel incubation model. Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels.

For Investor and Media Inquiries:

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Bitzio, Inc.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of E-Motion Apparel and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of current conditions and

expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth in Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Media Contact: Gordon McDougall, Bitzio, 213-400-0770,

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