Bitybean of VT wins Prestigious Innovation Award for cleverly compact child carrier

CHARLOTTE, Vt., Oct. 23, 2012 /PRNewswire-iReach/ -- Bitybean llc, a startup company in Charlotte, VT, announced today that its Bitybean cleverly compact child carrier was awarded a coveted 2012 Innovation Award from the Juvenile Products Manufacturer's Association (JPMA) at the All Baby and Child (ABC) Expo in Louisville, KY

Internationally recognized, the JPMA Innovation Awards annually highlight 10 of the most exciting new juvenile products in the marketplace today. Prior to the ABC Expo over 100 entries were evaluated to determine the 54 finalists for on-site judging in Louisville. Entries were evaluated by a selection committee of trade media representatives and industry retail buyers, and judged on their innovation, marketability, trend-setting potential, appeal, and usefulness. Founder Doug Hartwell accepted the award at a luncheon on Sunday Oct, 14. "In a room full of industry leaders and representatives from corporate giants, I was very surprised when the Bitybean cleverly compact child carrier was announced a winner."

Bitybean was launched earlier this year to provide a highly portable child carrier alternative for parents on the go. Hartwell is no stranger to innovative design. He left a 15-year career in the defense industry to focus on Bitybean full time. With a background in engineering, an eye for design, and a history of making his own hiking and backpacking gear Hartwell decided to create his own business and appears to have hit his first home run with Bitybean. The idea stemmed from a need to carry his now 5-year old daughter. "As my daughter Bella was learning to walk we were always on the go and I longed for a portable accessory that we could have on hand for those just in case moments when her little legs got too tired." Bitybean solves the problem of having a child carrier on hand when you need it.

Hartwell knew he couldn't go it alone so he sought out technical soft goods design expert Jim Sadler of Huntington, VT. Sadler had designed products for companies such as Oakley, Black Diamond, North Face, Burton and Bern to name a few. Together they began building and refining prototypes until they made one to fit in a sack the size of a small water bottle. Bitybean is a compact child carrier that can be worn as a front or back carrier for children 8 to 35 pounds. The beauty of it is it can almost fit in your pocket and only weighs 8 ounces. It is half the size of anything on the market. Hartwell is expecting it to be available online and in stores in early 2013. For more information on Bitybean check out bitybean.com or like them at facebook.com/bitybean.

About Bitybean:
Bitybean is a comfortable, convenient, and thoughtfully engineered ultra-compact child carrier for parents with on-the-go lifestyles. Bitybean will carry an infant as small as 8 lbs up to a 40lb child, and is convertible for both front and back carry.

Bitybean, llc., founded in 2012, is a Vermont company dedicated to the mission of helping to build better lives through better products. The founder of Bitybean, Doug Hartwell, started with a vision for a new design of child carrier that would be extremely portable. He brought together a team of product design experts that combined user-centric design philosophy, state-of-the-art materials, and optimized design to create a carrier that was totally different from other products on the market. In addition to being unisex and stylish, Bitybean weighs just 8 oz and is completely compressible into a small sack the size of a child's water bottle to fit into any bag, backpack, or purse.

Media Contact: Douglas Hartwell Bitybean llc, 8775680669, Doug@bitybean.com

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SOURCE Bitybean llc



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