JOLIET, III., Nov. 27, 2012 /PRNewswire-iReach/ -- Black Friday sales times have crept up earlier and earlier in recent years and this means that shoppers are standing outside in the cold in line more often than not. The Bill Jacobs Auto Group (Chevy, Cadillac, Mazda and Mitsubishi) helped out local shoppers in a different way early last Friday morning, bringing local Black Friday patrons a few surprises as they waited in long lines for the best deals of the season. The Northern Illinois Chevy dealership and other stores were excited to unleash their "street team" to give shoppers a little lift.
Lines of eager shoppers were wrapped around the building at stores like Best Buy, Target, hhgregg, Old Navy and many more. At midnight, Bill Jacobs' street team, nine employees affectionately referred to as the "caffeine crew," pulled up with music bumping and lights flashing, their Tahoe and Escalade filled with free Bill Jacobs tote bags and thermos' full of coffee and hot cocoa.
"We wanted to make a tedious experience a little more exciting," said Max Jacobs. "This isn't just about selling cars, it's about engaging with people in our community and doing something fun and worthwhile, not to mention a little bit off the beaten path."
The Bill Jacobs team gave away free t-shirts and tote bags, but more importantly, they brought smiles and uplifting energy to people who would otherwise be waiting in a very long, very cold line.
This and other recent initiatives that the Auto Group has been doing is part of Bill Jacobs' larger goal of engaging the community in fun and dynamic ways. Their street team for this event is a result of President, Cynthia Thrall's and GM, Brad Wise's creative leadership. They've recently created a new Creative Marketing position, a role that they felt would be perfect for Bill Jacobs' third son, Max.
Be sure to be on the lookout in the Joliet community for more unique experiences from the Bill Jacobs Auto Group. If you are in need of a new Chevy in Chicago, IL, then hurry in to the dealership. They have a large selection of great vehicles including the Chevy Tahoe in Chicago, IL.
For more information please visit www.billjacobsjoliet.com or call (866) 301-2106.
Media Contact: Max Jacobs Bill Jacobs Joliet, (866) 301-2106, firstname.lastname@example.org
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SOURCE Bill Jacobs Joliet