SAN FRANCISCO, July 3, 2013 /PRNewswire-iReach/ -- New York City High above Times Square on the CBS Super Screen at 42nd between 7th and 8th Avenue a swarm of very, very large bees appears 18 times per day – the Pollinator Partnership (P2), the world's largest nonprofit dedicated exclusively to the health of pollinators, is making a very large statement in support of bees and all pollinators. "SAVE THE BEES – BEFORE IT'S TOO LATE" appears on a 20' x 26' screen above the busiest corner in the United States is featured until September.
Honey bee deaths across the country have reached an all time high. An estimated 25,000 bumble bee deaths last week are under investigation in one Oregon location. Two butterfly species appear to be extinct in Florida. Each of these reports appeared on the heels of Pollinator Week, a global event in June that highlights the importance and fragility of bees and other pollinators. Easy actions to help pollinators are listed at www.pollinator.org/TimesSquare.htm.
"It is critical that we all help pollinators now – for our own sakes as well as for the pollinators on whom we depend for food and healthy ecosystems," said Laurie Davies Adams, Executive Director of the Pollinator Partnership. "Everyone who eats has a stake in the plight of pollinators, and we are simply not paying attention to the effects our own actions have on bees and other pollinating species."
"Habitat loss is absolutely a key cause in decline – it adversely affects every aspect of pollinator life, from major nutritional problems to the inability to lay eggs and produce the next generation," Dr. Vicki Wojcik added. She is the lead in P2's monitoring of federal pollinator programs.
Clean forage is lost every time land is converted to development or when wildlife set-asides in private land are lost. Replacing or restoring this landscape resource, must become a priority. Agricultural, corporate, public and private landscapes offer the opportunity to expand habitat by simply devoting field edges, borders, roadsides, lawns, and rooftops to wild landscapes for bees.
"Every landscape, from backyards to farms to Times Square can make a difference with the right plants," says Pollinator Partnership's Marketing Director, Jennifer Tsang who is in charge of P2's S.H.A.R.E. campaign (Simply Have Areas Reserved for the Environment), which illustrates ways to restore and retain habitat in every locale.
Misuse of pesticides has been implicated in much of the pollinator losses. "Reading and following the label is the law. Many pesticides are toxic to bees – it says so right on the label – and those pesticide labels contain cautions on how to NOT KILL BEES with the application," said Tom Van Arsdall, P2's Director of Public Affairs. Solving pest problems can often be accomplished without the need for chemicals, but if pesticides are applied, the label provides application requirements that must be followed.
Seeing gigantic bees above Times Square may give visitors pause, but if they look down at the strawberry ice cream cone they hold in their hands, or the tomato on their burger, or the chocolate bar in their pocket they will have "first-hand" experience with the work of pollinators since those foods rely on an animal visiting a plant – an invaluable service that is jeopardized by our ignorance and lack of action. The message in Times Square is "Save the Bees - Before It's Too Late" but the call to action is "Everyone Can Help!"
ABOUT THE POLLINATOR PARTNERSHIP
Established in 1997, the Pollinator Partnership is the largest 501(c)(3) non-profit organization dedicated exclusively to the health, protection, and conservation of all pollinating animals. For further information on events taking place during Pollinator Week and to download free materials to create your own event, visit www.pollinator.org.
Media Contact: Laurie Adams, Pollinator Partnership, 415.362.1137, firstname.lastname@example.org
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SOURCE Pollinator Partnership