Beer. Autism. Hope. Rare Brain Films Launches Campaign For Lance's Brewery Tour

Beer expert with autism journeys the country to fulfill his dream

LOS ANGELES, April 3, 2013 /PRNewswire-iReach/ -- Rare Brain Films announced today a new campaign called BEER. AUTISM. HOPE. to help bring to life Lance's Brewery Tour, a documentary and book set to follow an extraordinary beer historian with autism as he journeys to fulfill his lifelong dream. Throughout April, autism awareness month, people can contribute on Kickstarter to help bring Lance's inspiring story to life. Both the documentary and the book are poised to make an incredible impact on the public as well as the autism community.


If it took nearly 40 years for your dream to come true, would you give up? Now in his mid-fifties, Lance Rice is a gifted historian with a passion for beer and a rare photographic memory. For over three decades Lance has used his computer-like mind to memorize a staggering amount of knowledge in beer and brewery history. Yet even more astonishing is the fact that Lance has never been able to share his passion with the world, but he still has not given up on his dream.

Lance's Brewery Tour will follow Lance on a 1500 mile roadtrip as he visits the breweries of the Midwest and to fulfill his lifelong dream to write a book about the history and culture of American Beer. The documentary chronicles Lance's awe-inspiring journey as he faces his social fears and phobias and spends nearly a month away from home to collect the photos, experiences and information he needs to write his book. When the documentary is complete Lance will finally hold a published copy of Lance's Brewery Tour, a dream that has been 40 years in the making.

"Lance's life story is a rare triumph of hope, faith and overcoming incredible odds," stated Rare Brain Studios President, Aaron Rice.  "We are so excited to share his heartwarming journey with the world and give back to the autism community."

Lance's Brewery Tour will not only shed positive light on autism through Lance's unlikely heroic journey but also give hope to friends and families with autistic loved ones and provide support for autistic people to pursue their own dreams.  Production will begin in Cleveland, Chicago, Detroit, Milwaukee, St. Louis and more throughout the Midwest in the coming months when the Kickstarter goal is met.

The Kickstarter campaign goal will help produce the documentary as well as create the book in both hard copies and digital applications to be available to iBooks and Kindle.  Please help us tell Lance's beauful story to the world.

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Rare Brain Studios

Rare Brain Studios is a privately held film production and creative development company based in Los Angeles, CA. Known for comedy and innovative media, Rare Brain is an imagination driven creative lab focused on creating and producing groundbreaking film, television, digital media and beyond.  For more information about Rare Brain Studios and upcoming projects, please visit:

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Media Contact: Chris Thomas Rare Brain Studios, 818-825-6060,

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