NEW YORK, July 17, 2013 /PRNewswire-iReach/ -- Bayer CropScience launched its revolutionary e3™ sustainable cotton program today at the Kingpins New York denim sourcing show. e3 is a transparent, environmentally responsible, economically viable, and socially equitable program that provides stringent guidelines for farmers in the United States who grow Certified FiberMax® or authentic Stoneville® cotton. e3 takes to the next level the Certified FiberMax and authentic Stoneville programs, which allow buyers to identify where their cotton was grown utilizing a certification database maintained exclusively by Bayer CropScience.
For mills and brands, there are three key benefits of the e3 program:
· e3 is socially equitable to address issues of working/living conditions of growers and laborers, needs of the surrounding rural farm community, as well as consumer health and safety aspects.
· e3 is economically viable to meet the individual economic needs of farmers, farm families, farm workers and customers, and to help make farms financially competitive enterprises that are consistently profitable year over year.
· e3 is an environmentally responsible program encouraging reduced use of water, land and energy while maintaining productivity.
Farmer enrollment is voluntary, but once enrolled, farmers make a commitment to the program and to continuous improvement in productivity, environmental quality, and personal well-being. Farm performance is self-evaluated though the Fieldprint® Calculator, an online tool designed by Field to Market, the Keystone Alliance for Sustainable Agriculture, and verified with in-season and post-harvest third-party audits. During harvest, bales are entered into the database and the certified product is sent to the brand. The Fieldprint Calculator self-assessment shows farmers the impact of farming practices on natural resources, helping them operate more efficiently and establishing a point of comparison with local data averages. Thus, farmers can identify areas where improvements can be made in areas of sustainability such as: productivity, land use, soil loss, irrigation water use, energy use and greenhouse gas emissions.
"The concept of sustainable cotton grew out of the desire of farmers, textile producers, brands and retailers to meet consumer demand for a renewable source of cotton," said Brent Crossland, Fiber Development Manager for Bayer CropScience. "Bayer CropScience is proud to bring a new and comprehensive option to the table that addresses the various and complex aspects of sustainable cotton."
Bayer CropScience has enlisted the help of Olah Inc., Kingpins show producer, to assist with the consulting and marketing of e3 cotton to the textile and apparel industries.
"Olah is proud to support Bayer CropScience's new e3 program," said Andrew Olah, chief executive of Olah Inc. "In a world where sustainability has become a catchphrase, we are thrilled to be able to champion a cotton program that addresses the reality and science of sustainable cotton farming."
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. This year the company is celebrating 150 years of Bayer – consistent with its mission "Bayer: Science for a Better Life". Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
About Olah Inc.
Olah Inc. is a New York–based global textile and apparel development and marketing firm and producer of the Kingpins Show. The 54-year-old company supplies U.S. companies with denim, corduroy and piece-dyed fabrics.
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg'd), the Bayer Cross (reg'd), FiberMax®, Stoneville® and E3 are trademarks of Bayer.
Fieldprint is a registered trademark of The Keystone Center. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us
For more information, contact:
Bayer CropScience Media Hotline, 1-877-879-6162, or
Tel. (919) 549-2687
Media Contact: Robert Antoshak, Olah Inc., 615-512-5346, email@example.com
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SOURCE Olah Inc.