Bayard Advertising Joins Panel Discussion on Talent Branding at LinkedIn Talent Connect 2013

Agency Helps Hiring Companies Create Authenticity in Branding

NEW YORK, Oct. 14, 2013 /PRNewswire-iReach/ -- Bayard Advertising, a multi-faceted agency specializing in employee communications and talent acquisition, today announced details of its panel discussion at LinkedIn Talent Connect 2013. This year's event will take place in Las Vegas from Wednesday, October 15Friday, October 17, 2013.


During this event, talent acquisition leaders from Fortune-ranked Expedia, Hilton Worldwide and Express Scripts as well as Matthew Gilbert, National Creative Director at Bayard Advertising, will lead a 1-hour panel discussion titled Activating Authenticity In Talent Branding. Get Real—Enough With The 'Faux-tography' on Wednesday, October 16 at 2:45 PM PDT. HR professionals, recruiters and talent acquisition executives interested in learning authentic branding techniques including "voice of the employee" branding and "reality  TV" style videos are encouraged to register for the live streaming event.

Gilbert explains, "Talent branding is a new way of seeing the world. Imagine a dust-covered windshield. One day you get a car wash and all of a sudden, everything gray was now filled with color, brilliant detail and you can't imagine how you got by before. Talent branding lets the light in." In a talent brand program, every member of the candidate audience is a potential investor in that company – an employment-investor. This is a game changer.

According to LinkedIn, a strong talent brand can reduce an organization's cost per hire by as much as 50%. "At Bayard, we are telling not only new stories, but great ones, executed with creative acumen and sophistication. Great work will attract great talent. So-so work will attract so-so talent. There is so much innovation and creativity out there, that talent acquisition has to learn from and leverage it. It's not employer branding on vitamins. It's a new class of creative strategy and it's really exciting," says Gilbert.

When developing a talent brand, it is important to remember that the company no longer holds a microphone; the company is just one of many participants. Adds Louis Naviasky, Chief Operating Officer at Bayard, "A company can not post a position and be done, because it's no longer a one-way message. It isn't even a two-way conversation. It's an ongoing interaction, where recruiters, employees, customers and prospects are all listening to one another."

The complete list of LinkedIn Talent Connect panel members includes:
Jennifer Shappley, Senior Director, Talent Acquisition at Express Scripts (part of LinkedIn 100 Class of 2013)
Rodney Moses, Vice President, Global Recruitment at Hilton Worldwide
Jer Langhans, Manager, Global Talent Acquisition at Expedia (part of LinkedIn 100 Class of 2013)Matthew Gilbert, National Creative Director at Bayard Advertising

Register for the live stream of LinkedIn Talent Connect Vegas 2013 at And be sure to follow @HireOnLinkedIn and @Bayardad for Talent Connect 2013 updates.

About Bayard Advertising
Bayard helps drive employee communications and talent acquisition through its unique combination of products and services. Enabling organizations to optimize their talent since 1923, Bayard's integrated solutions combine strategy, visionary design, social and interactive development as well as traditional advertising channels. Additional information about Bayard and its products and services can be accessed at Follow Bayard on Facebook, LinkedIn and Twitter.

Media Contact: Louis Naviasky, Bayard Advertising Agency, 212-228-9400,

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SOURCE Bayard Advertising

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