ST. PETERSBURG, Fla., Feb. 4, 2015 /PRNewswire-iReach/ -- Bankers Warranty Group (BWG), an affiliate of St. Petersburg, FL-based Bankers Financial Corporation, announced a new partnership with Aaron's, Inc., a lease-to-own retailer specializing in the sales and lease ownership of furniture, consumer electronics, home appliances and accessories.
"We believe in offering our customers a high level of service, and this includes providing the right extended service plan to support our name brand products," said Kirby Salgado, Aaron's Vice President of Merchandising. "Through BWG, we will be able to offer the Aaron's Protection Plan with a variety of convenient program options for a wide range of product categories."
BWG will support the current protection plan program while developing additional customized solutions that will inspire innovation and generate higher attachment rates.
"We are honored to have been chosen as Aaron's extended service plan provider. Aaron's was looking for a partner to revamp and reignite the passion of their program, and we are ready to make that happen. We are looking forward to a long and prosperous relationship," said Dawn Morris, BWG President.
For more information on Bankers Financial Corporation, please visit www.bankersfinancialcorp.com.
About Aaron's, Inc.
Aaron's, Inc. (NYSE: AAN), a leader in the sales and lease ownership and specialty retailing of furniture, consumer electronics, home appliances and accessories, currently has more than 2,100 Company-operated and franchised stores in 48 states and Canada. Aaron's was founded in 1955, is headquartered in Atlanta and has been publicly traded since 1982. Progressive Leasing, a wholly-owned subsidiary and leading virtual lease-to-own company, provides lease-purchase solutions through approximately 15,000 retail locations in 46 states. Aaron's, Inc. includes the Aarons.com, ShopHomeSmart.com and ProgLeasing.com brands. For more information, visit www.aarons.com.
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SOURCE Bankers Warranty Group