BALTIMORE, July 5, 2013 /PRNewswire-iReach/ -- A new website, www.googoogear.com, has launched to empower mothers across the United States by giving them transparency through baby product reviews. With the increased number of retailers offering baby products and the lack of visibility for moms to find authenticate reviews, Goo Goo Gear hopes to fill a void in the marketplace.
"As a mother I found it so frustrating that when you search online for the best baby products, you're unable to find credible sources to help you find the sort of product that is a good fit for your own child. Every kid is different, and some products claim to be of high quality and yet affordable. It's a mess to try to dig through hundreds of websites to find the truth," explained company owner Olivia Palmer.
Partnering as an affiliate with giant online retailers such as Amazon,Diapers.com, Giggle, Babies"R"Us, and Walmart, Goo Goo Gear assembles the best baby product reviews available from across the web. So after a reader has compared upwards of 50 different infant car seats, they can find the most affordable retailer through reviews on Goo Goo Gear who makes money only through affiliate sales. Content on the website is entirely free.
"I wanted to be able to give something back to parents out there who didn't know how to compare the pros and cons between Britax vs Graco vs Chicco, or the handfuls of other brands out there. Now there's a one-stop website built to compare everything good and bad about each baby product without direct loyalty to any particular brand," said Palmer.
As a recent graduate of the Founder Institute, the world's largest start-up accelerator, Palmer says GooGooGear.com takes it way above and beyond what many retailers display on their own products. She seeks out baby product recalls and even teaches parents how to check product safety. Then she breaks down products into affordability, and then gives her own Goo Goo Gear Love rating to each of the products based on her own experience using the products, as well as a combination of the most relevant reviews. Palmer explains, "Buying a baby bath is a stressful, even though it's not a big ticket item. I had nightmares about my newborn slipping, drowning, scalding, and shivering during bath time. And so I hunted for the safest baby bath tub." But it took her days to make a decision on a bathtub because there were so many choices out there, and so many unhelpful product reviews. With the new website a mom or dad can spend just a few minutes comparing the product within their budget and can make a better decision than turning to the web or to retailers directly.
"We're really small right now but we've already compiled reviews on nearly 300 baby products on everything from infant car seats to booster seats. We want to become the first place parents look for to get information on all of their children's needs," envisioned Palmer who has been affectionately called "Goo Goo Mama."
Media Contact: Olivia Palmer, Goo Goo Gear, 5555555555, Olivia@googoogear.com
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SOURCE Goo Goo Gear