NEW YORK, Dec. 6, 2014 /PRNewswire-iReach/ -- Avatar New York, an award winning New York web design firm, discusses some of the most common mobile app mistakes and how to avoid a development disaster.
This year marked the first time in history that mobile app use surpassed desktop usage in the United States. With over 1 million apps on the market, consumers are more inclined to use their mobile devices to shop, read news, watch TV and even exercise. Unfortunately, many apps fall to the wayside because of poor design and a lack of originality. Mobile app failure could mean a loss of customers and no return on investment. Poor mobile apps cost businesses a lot more than people may think.
Brands that want to create profitable apps must be careful not to invest in a poorly designed product. As an expert in web design, New York developer and Avatar New York managing director Todd Johnson says there are a few mistakes brands can avoid when creating a mobile app.
"First, it's important for brands to realize that mobile apps are not just smaller versions of websites," he explains. "Mobile apps must contribute something new to the experience to attract users to download the product. Apps allow brands to think more creatively than just websites because they are not as confined. Think outside of the box when it comes to features."
Johnson also says brands make the mistake of not effectively advertising their app. "Some brands think that if they just create the mobile app, users will look for it and download it on their own. This is not the case," he says. "Like any new product or service, new apps must be properly advertised. A great way of doing this is to ask users to beta test the app. Not only do you get to advertise your app, but you also give users a first look with the ability to provide important feedback. It's a win-win for everyone."
Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.
Media Contact: Todd Johnson, Avatar New York, 646-736-6713, firstname.lastname@example.org
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SOURCE Avatar New York