Augmented Reality's Real Implications for Hardware, Software and Advertising: A Roadmap for Success

FARMINGTON, Conn., Feb. 5, 2013 /PRNewswire-iReach/ -- Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world, presenting real world environments overlaid with virtual information. Giants such Apple, Google, HP and Microsoft see augmented reality (AR) as both a way to boost their traditional businesses and as a gateway into new markets. At the same time innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming. Most AR applications are currently oriented towards education or entertainment. As the technology improves in terms of fault tolerance, reliability and safety, AR developments will move into industries with less predictable environments such as construction and defense.


Participants in the AR market should keep in mind that augmented reality opportunities are not in any way limited to software packages. AR will also drive demand for new types of hardware such as gesture control and especially head mounted displays.

As augmented reality continues to penetrate various technologies across a multitude of applications, Global Information (GII) has the latest research for executives and firms to use as their roadmap for navigating success in this technology.

Opportunities for Augmented Reality: 2013-2020, A Market Forecast and Technology Assessment

This report provides key strategic input on the augmented reality market with comprehensive and granular ten-year forecasts for revenue generation across hardware, software and advertising services connected to this market. Assessments of the latest business models being implemented by leading augmented reality firms and success-flaw analysis of existing applications will be helpful for senior executives planning AR product and market policies for their firms. Investors seeking equity positions in AR firms will also find the "bits and atoms" information contained in this report of use.

An Executive Summary for this report and free sample pages from the full document are available at

Augmented Reality in Telecom and ICT

Augmented reality applications are found across a wide range of industries from defense to construction. For example, polymer lens technology that gives troops "eagle eyes" on the battlefield is a perfect example of augmented reality in the defense arena.

Construction is another trending topic in AR research as construction site environments pose great challenges for AR technology due to frequent structural changes, visual blockages in simulation and other factors that make execution difficult. Very few developments have moved beyond the laboratory or ad-hoc prototype stage.

This subscription service provides periodic analysis, news flashes, and customized solutions focused on strategies, applications, competition and business assessments within the telecom and ICT segments of the augmented reality market.

An Executive Summary for this report and free sample pages from the full document are available at

Augmented Reality--Technology Penetration and Roadmapping

New technologies and applications are evolving in this space to make an effective contribution to proliferating segments such as social and mobile computing. The objective of this research service is to offer a roadmap for Augmented Reality technology and also delve into the penetration of the various technologies across applications.

Highlights from this report include: technology snapshot and trends; impact assessment and analysis; diffusion of innovations and needs assessment; opportunity evaluation and roadmapping; and key contacts and patents.

An Executive Summary for this report and free sample pages from the full document are available at

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