Atomic Direct Receives Two Davey Awards for Direct-Response TV Advertising Campaigns

Agency Launches Four New Ads for Fall Shopping Season

PORTLAND, Ore., Dec. 13, 2012 /PRNewswire-iReach/ -- Atomic Direct, a Portland, Ore.-based direct-response television advertising agency today announced it was presented with two silver Davey Awards for its consumer and retail oriented direct-response TV advertising. Atomic also announced that it has released four new DRTV spot campaigns this fall.

The two Silver Davey awards were given for Atomic's direct-response television work for the Kobalt® Xtreme Access socket set – an ad that won both in consumer products and in retail advertising. To view the ad, click here: http://www.youtube.com/watch?v=MsiD0fDVK7w

With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. Visit www.daveyawards.com to view the full winners list.

"We're pleased not only to be recognized for this category of work from agencies around the country, but we're happy with results that bring satisfaction and sales to our clients," said Doug Garnett, president of Atomic Direct. "Direct-response television has proven that it works for our customers and we see its use continuing to rise, particularly for consumer products."

Four new commercials airing under the Kobalt and Spyder brands have also launched in anticipation of the fall shopping season. View the ads here:

Kobalt Double-Drive Ratchet:
http://www.youtube.com/watch?v=IHIR9N6K8kY&feature=relmfu

Kobalt Double-Drive Screwdriver: http://www.youtube.com/watch?v=MgPtqnV3kZA&feature=relmfu

Kobalt Magnum Grip:
http://www.youtube.com/watch?v=4Ux0kYH2k-Y&feature=relmfu

Spyder Remodeling Kit:
http://www.youtube.com/watch?v=_RuuMv-wVgo

About the Davey Awards

The Davey Awards exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.

About Atomic Direct

Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Visit the company online at: www.atomicdirect.com or link to the blog: http://www.atomicdirect.com/blogs-more

Media Contact: Jack Hardy 360-604-4799, 360-604-4799, jack@nichepr.com

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SOURCE Atomic Direct



2014

Tags

Advertising, Publishing & Information Services, Television, Awards



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