SANTA CLARA, Calif., Feb. 14, 2013 /PRNewswire-iReach/ -- ASSIMILATE®, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows announces, for the first time, a free trial offer of SCRATCH® v7. Like the SCRATCH Lab trial ASSIMILATE began offering in 2012, the new SCRATCH trial has no time-out and is fully functional except it carries a watermark, and it does not render. ASSIMILATE has significantly expanded the SCRATCH v7 arsenal for on-set and post-production professionals as they strive to push the boundaries of digital cinema, TV, and commercials. Filmmakers and post-production artists are now able to take a "test ride" of SCRATCH and learn how it works as a high-performance, easy-to-use workflow and DI tool. The SCRATCH trial is available now for download at http://www.assimilateinc.com/trial.
SCRATCH v7 is the first real-time, client-attended tool-set in the industry to deliver a consistent, integrated user-interface across both production dailies and creative DI. This consistency offers a synergy between production and post-production that allows directors and producers of features, commercials, spots and episodic television to dramatically enhance creativity while significantly improving productivity.
New Release Update SCRATCH and Lab Includes:
- Support for Sony F5/F55 and the new F65 format via the new Sony SDK, including 6k and 8k support
- Support for Sony Mpeg-2 .mp4, .mov and XAVC HD/4K .mxf
- Support for RED monochrome footage, DRX control on RED Rocket cards and additional metadata items (such as scene and take)
- Support for Canon C500 .rmf
- Support for Blackmagic Design Cinema DNG
- Support for Aaton Penelope and Iconoscop
- Upgraded jpeg2000 implementation that generates DCI compliant output
- Ability to load multi-view EXR images as under/over images
Dramatically Faster ARRIRAW Debayering
The new SCRATCH and SCRATCH Lab update release features a new ASSIMILATE custom ARRI fast Debayer method – built for significant speed while still preserving color accuracy. The new fast Debayer option is set as a default option when loading new ARRIRAW media.
"SCRATCH is well known for delivering the industry's best price performance to filmmakers and post-production artists," said Steve Bannerman, VP of marketing at ASSIMILATE. "We're excited to offer artists this free trial so they can seamlessly discover the power of Creative DI with SCRATCH. Since the trial has no expiration date, artists can explore SCRATCH when it fits into their schedule. And best of all, assimilateinc.com offers an amazing array of training, video tutorials, webinars and case studies - all for free - so artists can really maximize their trial experience every step of the way."
Pricing and Availability
For your free trial of SCRATCH v7, visit http://www.assimilateinc.com/trial
SCRATCH Digital Workflow Tools
ASSIMILATE's SCRATCH end-to-end data workflow -- from dailies, to conform, color-grading, compositing, and through to finishing -- and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F5/55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, pricing and sales, visit www.assimilateinc.com
ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and Mac OS X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE's SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F5/55, Canon 5D, Phantom, Go Pro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, with offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com.
Ron Prince Prince PR, +44 (0) 1225 789 200, firstname.lastname@example.org
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