ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil

Join ASSIMILATE at the Sony Theater to See P9's Latest Music Video, "Love You in those Jeans"

SAO PAULO, Brazil, Aug. 20, 2013 /PRNewswire-iReach/ -- ASSIMLATE, the industry's leading provider of DI and dailies digital workflow tools, will demo its latest versions of SCRATCH and SCRATCH LAB at the Broadcast & Cable 2013 show in San Paulo, Brazil, August 20 – 22, at the Drivesys and CIS booths. Digital cinema and broadcast artists, DITs, directors, DPs, and other professionals can book a personal demo by emailing And don't miss ASSIMILATE's daily presentation at 18:00 (6:00 pm) in the Sony Theater, featuring the SCRATCH 4K workflow for grading and finishing P9's "Love You in Those Jeans" music video, shot in 4k with Sony's new CineAlta F55 digital cinematography camera. For more information about Broadcast & Cable 2013, the venue, and stand numbers see


Sony and ASSIMILATE Collaborate on P9 Video

According to Alexandre Giglio, product marketing manager of broadcast and production at Sony Brazil Ltda., his team worked with Sony Music Brazil to develop and record the 4k music video clip in Brazil, featuring boy-band P9. Vlade Lisboa of ASSIMILATE in Sao Paulo, Brazil performed the color grading on-set for the production, using SCRATCH Lab, and archived the content from Sony's memory cards to external hard drives. Leo Lovera of Moving Forward Studios in Miami, Florida, did the finishing for the clip using SCRATCH 4k tools. The final result for P9 video is a quality level that plays well on both open and cable TV, as well as other Sony events and activities. 

"SCRATCH and SCRATCH Lab are widely recognized as the go-to tools for 4k workflows, and our on-going collaboration with Sony is a great example of why," said Nacho Mazzini, VP of sales at ASSIMILATE. "From Sony Professional Services Latin America's recent announcement of a free SCRATCH Lab license with the purchase of a CineAlta camera, to our partnership to produce 'Love You in those Jeans' in 4k, SCRATCH + Sony CineAlta are the perfect 4k marriage!"

SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH, a "post house in a box" – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F65 and F5/55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or colorspace (including ACES) on the same timeline - and play back in real-time. All versions of SCRATCH and Lab software, running on Mac OS X and Windows, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit


ASSIMILATE offers pricing options to fit any need – individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. The newest offering – an annual subscription -- offers the latest SCRATCH and SCRATCH Lab versions with the newest features, and includes all software updates, maintenance, and support during that time period. The SCRATCH annual subscription is $5,000 USD; SCRATCH Lab annual subscription is $995 USD. For more pricing options or to purchase, see

Media Contact: Aggie Frizzell, ASSIMILATE, 425-503-3036,

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