ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico

Sofia Films and ASSIMILATE to Award FREE SCRATCH to One Lucky Person

GUANAJUATO CAPITAL, Mexico, July 19, 2013 /PRNewswire-iReach/ -- MEDIA ALERT


Festival:  Guanajuato International Film Festival (GIFF), Mexico, July 19 - 28, 2013

Event: SCRATCH Workshop, presented by Sofia Films and ASSIMILATE

Event Date:  July 24

Time: 4:00 pm to 5:30 pm (16:00 to 17:30 hrs.)

Location:  Guanajuato Capital, Mexico, Centro de Convenciones

Who Should Attend: Directors, cinematographers, animators, illustrators, visual-effects supervisors, colorists, gaffers, sound engineers, media and film/TV students.

Instructor: Gabriel Kerlegand

What you will learn:

  • Gain extensive knowledge in every step of post-production for film and TV.
  • Learn to differentiate between all aspects of different image formats and the technical requirements to process them.
  • Learn about the different people and functions involved in the post process.
  • Experiment with workflows and tools for working with different formats at the same time.
  • Learn the differences between logarithmic and linear images.
  • Solve issues arising from conforming different media and formats.
  • Learn how to use color correction as a means of expression for the colorist and cinematographer.
  • Learn how to recognize the differences between off-line and on-line.


  • What is Post-Production?
  • Introduction to Digital Intermediates
  • Image Capture Formats 
  • Data Workflows 
  • Color Correction Basics 
  • Editing Formats 
  • Mastering and Deliveries 
  • Analog vs. Digital 
  • Digital Cinema 
  • Video Formats


  • What is SCRATCH?
  • Graphics Interface (GUI)
  • Managing Projects
  • Conforming Image Formats
  • Color Grading
  • Secondary Color Grading
  • Compositing Process

FREE SCRATCH® for One Lucky Person!

During the Pitching Market of the festival, Sofia Films and ASSIMILATE will award a one-year SCRATCH license for post production, including and color and finishing.

Location: Festival Closing Ceremony, 6:00 pm (18:00), Auditorio del Estado, July 27.

SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH provides a "post house in a box"  -- from dailies, to conform, color-grading, compositing, and through to finishing -- and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F5/55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, pricing and sales, visit For sales in Mexico, contact Daniel De La Vega, CEO Sofia Films, Mexico,

About GIFF

Since 1998, the Guanajuato International Film Festival (GIFF) has been held during the final week of July in the cities of San Miguel de Allende and Guanajuato Capital, Mexico. GIFF is the most important platform for young filmmakers in Latin America, each year bringing upcoming talents together with world-renowned experts of the moving image. In 2011 GIFF received 2,738 films from 108 countries in competition, while hosting over 90,000 total audience members who over 10 days enjoyed more than 400 films from 9am until 4am in 20 venues.

Media Contact: Aggie Frizzell, ASSIMILATE, 425-503-3036,

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