As the Horsemeat Scandal Continues to Spread Across Europe, How Much Do American Packaged Food Companies Really Know About Their Meat Sources?

FARMINGTON, Conn., Feb. 19, 2013 /PRNewswire-iReach/ -- The horsemeat scandal rocking Europe enveloped another company today as the world's biggest maker of food and drinks, Nestle SA, recalled their packaged beef pasta products from European store shelves. With a fifth of adults surveyed now saying they are buying less meat as a result of this scandal, companies need to understand the relationships up and down the entire chain of production, from the farm to the table, now more than ever before.


With nearly 30 years of market research experience, Global Information, Inc (GII) is the single best resource for companies entering new markets, expanding their business, and securing their positions in their respective industries. With tens of thousands of reports from over 400 publishers in nearly every vertical market, our market research and forecast data can give companies the edge they need to stay ahead of the competition and plan for every contingency.

Below are just a few examples from the hundreds of research reports we have available for the Meat, Food Additives, and Packaged Foods markets. For a free consultation on the market research you need, contact us today!

Meat, Poultry, Fish, and Seafood Trends: What's for Dinner?

In a trend that is good for the fresh protein business, American consumers are eating in more, continuing behaviors adopted during the recession. Meat, poultry and seafood are all on the table, but consumers are choosing less expensive cuts of meat, stocking up on sales, and looking for deals. In a market where even drugstores are selling prepared foods, groceries are facing more dinnertime competition than ever before, including from "supercenters" and warehouse clubs emphasizing fresh center-plate options. Post-recession, consumers' value focus has also given a boost to private-label center-plate proteins, which are growing in importance as supermarkets use store brands to help differentiate themselves and build shopper loyalty.

This report from Packaged Facts examines the proteins that US consumers consume most, including meats (beef, pork, lamb, etc.), poultry (chicken and turkey), and seafood (fish and shellfish). Readers can find an abstract and table of contents at the link above, or can request free sample pages from the full report here.

Consumer Trends in the Meat Market in the UK

Even before the horsemeat scandal broke, meat market marketers were facing major challenges. While understanding the layout, size, and segmentation of the meat market has its value, the keys to effective targeting are knowing just how valuable specific meat consumer groups are and quantifying the impact of consumer trends. This report from publisher Canadean solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for, and which consumer trends drive their behavior.

The data provided within this report is unique in the market, as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Readers can find an abstract and table of contents here, or can request free sample pages from the full report here.

Animal Feed Additives

Over 80% of antibiotics sold in the US are used by the meat and poultry industry, but while consumers have demonstrated negative reactions to the inclusion of horsemeat in their beef in Europe, the use of drugs, vitamins, and enzymes to protect, alter, and enhance their meat products goes largely unremarked-upon every day. As such, the global animal feed additives market has grown to a multi-million dollar industry.

This report analyzes the worldwide markets for Animal Feed Additives, providing separate, comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America, including annual estimates and forecasts through 2018. The report also profiles 316 companies in the feed additives market, including many key and niche players such as Adisseo France SAS, Ajinomoto Co Inc., Alltech Inc., Archer Daniels Midland Company, BASF SE, Biovet JSC, Cargill Inc., Provimi Holding B.V., Chareon Pokphand, Chr. Hansen A/S, Danisco A/S, DSM Nutritional Products, Elanco Animal Health, Evonik Industries AG, InVivo NSA S.A., Kemin Industries, Inc., Kyowa Hakko Kirin Co. Ltd., Lallemand Inc., Lesaffre Feed Additive, Lonza Group Ltd., Novozymes A/S, Novus International, Nutreco N.V, Pfizer Animal Health, Phibro Animal Health Corporation, Tessenderlo Group, and The Mosaic Company.

A full table of contents for the report can found here, and can request free sample pages from the full report here.

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