Artful Home celebrates 10 year Partnership with Craft Emergency Relief Fund

Giving Back to Artists This Holiday Season

MADISON, Wis., Nov. 7, 2013 /PRNewswire-iReach/ -- Now through December 24th, 2013 Artful Home will donate a portion of every ornament sale to the Craft Emergency Relief Fund (CERF+), a national emergency fund for artists dealing with personal or natural disasters.

(Photo: http://photos.prnewswire.com/prnh/20131106/MN12299)

For more than 25 years CERF+ has helped save the careers of hundreds of craft artists in times of disaster, poor health and unexpected crises. For the last decade Artful Home has proudly aided CERF+'s mission. This Holiday season Artful Home asks customers for their support once again.

Every ornament sale from the 2013 Ornament Collection this season will help CERF+ carry on their mission. The ornaments are all handcrafted by North American artists, some which have benefitted from CERF+.

Artful Home artist, Jennifer Umphress, is one of the many artists CERF+ has helped. In 2010 Jennifer's 15-year-old son was diagnosed with an aggressive form of lymphatic cancer, causing her to shut down her studio for nearly 6 months.

Emergency funds from CERF+ helped Umphress's family pay their mortgage and keep their home. After her son returned home another interest-free loan from CERF+ helped her rebuild her business. This year her work is doing very well. She has 4 ornaments in Artful Home's 2013 ornament collection, which are inspired by her love of the ocean.

"I would like to say thank you to people for donating," said Umphress. "We wouldn't have been able to receive what we did without everyone's help.  Your support for CERF+ reaches people who really need it."

As a company devoted to bringing an extraordinary selection of fine art, fine craft, and designer works to art lovers, Artful Home has a responsibility to support an organization like CERF+. CEO Lisa Bayne stated, "We support artists all year long by providing a platform through which they sell their work. But in times of need, that is not nearly enough. In recognition of the value that art and artists play in the enrichment of all our lives, it is with pride and pleasure that Artful Home supports CERF+ in its efforts to support artists in time of need."

"For many years, Artful Home has been an outstanding supporter of CERF+," said Cornelia Carey, CERF+ executive director. "They understand and embrace our mission, which is to strengthen and sustain the careers of craft artists. We are so grateful for their partnership and outstanding financial support."

About Artful Home

Artful Home is proud to offer the most significant online collection of juried fine art, craft, and design by North American artists. Through its catalogs and website, Artful Home provides vital connections between artists and those looking to acquire their work.

Founded as The Guild as an art publishing company in 1985, Artful Home today offers art buyers more than 14,000 original works of art direct from the studios of 1,000 leading artists and designers. All sales are backed by a customer-friendly guarantee. Artful Home also offers highly personalized customer service, exclusive artwork, and online content from experts in the field of contemporary fine art and fine craft.

Media Contact: Sarah Pozdell, Artful Home, 608-227-4163, spozdell@artfulhome.com

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SOURCE Artful Home



2014

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Household Products, Household, Consumer & Cosmetics, Art, Entertainment, Corporate Social Responsibility



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