Leading Organizations Use Motivation Research to Understand Consumers

WASHINGTON, Nov. 29, 2016 /PRNewswire-iReach/ -- Artemis Strategy Group,, a marketing research firm specializing in Motivation Research and communications strategy, announces its tenth year serving a range of public and private sector clients. 

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David Richardson, Jon DeWitt and Anne Aldrich, former colleagues in senior management positions at WirthlinWorldwide and Harris Interactive, launched the firm in November 2006.  Headquartered in Washington, D.C., Artemis Strategy Group has offices throughout the United States and maintains a global partner network for international assignments.

Artemis Strategy Group provides specialty research and consulting services to leading corporations in the financial services and health services sectors as well as to numerous large trade associations, federal government agencies, top educational institutions, nonprofit organizations and the consumer products industry.

Shortly after their fifth anniversary, the firm launched the the firm launched the MOTIVATIONS ASSESSMENT PROGRAMâ„¢ (MAP), an initiative based on their primary, proprietary Motivation Research to inspire communications and marketing leaders. Several publications and thought leadership papers have resulted from MAP. Partner Anne Aldrich said, "At the ten-year point, the Artemis team is very pleased and proud to have developed reliable solutions for many leading organizations. We look forward to helping more marketing and communications leaders connect more fully with their audiences."

Media Contact: Anne Aldrich, Artemis Strategy Group, 616-443-2198,

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SOURCE Artemis Strategy Group

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