Apps On-Demand: Canadian Start-up Mobiroo Introduces the First All You Can App Membership for Android

Mobiroo announces new apps on-demand service for Android. Hundreds of top paid apps and games, unlimited downloads; one All You Can App membership.

TORONTO, March 4, 2013 /PRNewswire-iReach/ -- Mobiroo, a Canadian mobile apps start-up, announced today that they will be taking the Android app experience in a whole new direction. Today, Mobiroo is launching the first apps on-demand service for Android smartphones and tablets. Hundreds of top paid apps and games, unlimited downloads, one All You Can App membership. The all-new service offers unlimited access to a growing selection of hundreds of top paid apps and games, some which go for more than $20 on Google Play. For a limited time, Mobiroo is marketing the service for a very low $2.49 per month (50% off the regular retail price) with absolutely no time commitment.

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"We're experiencing a major shift in the way we consume our content. Consumers are demanding services which give them unlimited access to their content. Netflix has done it for video. Spotify has done it for music. Now, Mobiroo is doing it for apps," said Vinay Chopra, Founder and CEO of Mobiroo. "We've created a premium app experience which is affordable and low-risk. We understand why many Android users don't want to pay for apps. We also understand why it's difficult to justify spending $2, $5, or even $20 plus on an individual app, when you might end up not liking it. That's why we have created an app experience that makes paid apps more appealing, affordable, and low-risk for any Android user. Membership to our service gives users unlimited access to thousands of dollars' worth of top paid apps on-demand; all for less than a Starbucks' coffee. With more paid apps and games being added every day, the value we bring to the service (and our users) never stops growing."

In a report released by research firm Canalys last year, it was revealed that top paid Android apps cost, on average, $3.47 – more than 2.5 times the cost of a top paid iPhone app. Offering the service for a low introductory rate of $2.49/month, Mobiroo users get unlimited, on-demand access to hundreds (soon thousands) of top paid Android apps and games from all categories, including games, health and fitness, music, productivity, utilities, books and reference, and everything else in between. Some of the most notable developers partnered with Mobiroo include Runtastic, Herocraft, Vector Unit, GameHouse, Binary Mill, and a long list of others. All developers' paid apps are available on-demand with Mobiroo's new 'All You Can App' Membership.

Android users can get Mobiroo risk-free and try unlimited top paid apps and games on-demand with a 7-day free trial, available for download at mobiroo.com. For a limited time, users will get to select one paid EA app (valued at up to $4.99) as a free gift when they subscribe to the service. For additional updates and news, follow Mobiroo on Twitter (twitter.com/mobiroo) and become a fan on Facebook (facebook.com/mobiroo). For corporate partnership information, please visit corporate.mobiroo.com.

About Mobiroo
Headquartered in Toronto, Canada, Mobiroo is a mobile subscription service for paid apps and games on Android. The company obtains content from various studios and other content providers, and distributes this content through multiple markets and channels, including direct at mobiroo.com.

Since 2009, Mobiroo has become the leading provider of mobile solutions for app curation, discovery, promotion, and distribution. Leveraging the popularity of top mobile apps and games, Mobiroo was the first company to market with Android and BlackBerry app gift cards, which now sell in thousands of retail locations in over 15 countries worldwide.

Media Contact: Scott Miller, Mobiroo, 647-352-8055, smiller@mobiroo.com

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SOURCE Mobiroo



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