Announcing The Feed for the End of the World

The Apocalypse as seen through the eyes of Instagram users

SILICON VALLEY and SAN DIEGO, Dec. 13, 2012 /PRNewswire-iReach/ -- In light of the impending memes and mayhem surrounding the prophesied Mayan Apocalypse, website launched today. Streaming the apocalypse as seen through the eyes of Instagram users, Instapocalypse is meant to be a channel for viewing both silly and serious global events, expressions and "signs of the apocalypse" leading up to December 21st, 2012.

Instapocalypse was initially inspired by "I was glued to the Instacane site during Hurricane Sandy. I wondered if the Mayan Apocalypse could generate that kind of content...who better to document than 100 million iPhoneographers? Once the idea was born, we had to do it," the sites co-creator Savannah Peterson explained.

Fresh from managing the successful Instacube Kickstarter campaign at Silicon Valley design firm D2M | Design to Matter, Peterson knew she could get the word out, but needed a developer with a sense of urgency and an even better sense of humor. New friends in her crowdfunding network referred her to James Dullaghan, the coder for, and independently crowdfunded iPhone dock. Dullaghan was the perfect fit, "I love that people get scared of a date on a calendar, but forget the fact they are flying through the air on a giant rock, at 67,000 miles per hour. When Savannah and I collaborated, I thought it was a funny idea."

The two digital natives did not even talk on the phone, instead exchanging just a few e-mails to hit the ground running. A week later, Instapocalypse is ready. Enjoy, and remember that this was created all in good fun.

Instapocalypse can be viewed online or via an optimized mobile experience at, or on twitter @Instapocalypse

Savannah Peterson- Silicon Valley Marketing-PR-Social hybrid currently managing all three at innovative product design consultancy D2M | Design to Matter. Inspired by their latest incubation venture, Instacube (the living canvas for Instagram & Facebook photos set to ship in March), Peterson loves what Instagram can do for real-time visualization. She has a diverse media background and loves when marketing can be playful and evoke emotion. She encourages you to say hello on Linkedin or on twitter @SavIsSavvy.

James Dullaghan- Originally from Wales, James grew up in a house full of computers and started using Photoshop at age 13. He began his career in the automotive industry before returning to his passion at the intersection of design and technology. To him, the Mayan Apocalypse symbolizes much more: "With the advent of cities and lights, we have lost some really humbling experiences, which the Mayans viewed with great importance. Simply staring up, and getting lost in awe. To me, their calendars never signified an #apocalypse, but an end to a great our relationship humans once had with the nights sky." Dullaghan's portfolio can be viewed at

Media Contact:

Savannah Peterson Instapocalypse, 805-550-1998,

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SOURCE Instapocalypse



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