WASHINGTON, Sept. 17, 2013 /PRNewswire-iReach/ -- Andy Steggles, President and Chief Social Strategist for Higher Logic, the leading industry provider of private collaboration software for associations, franchises and user's groups, will lead an upcoming webinar, "The Engagement Games," on Thursday, Sept. 26 from 2:00 – 3:00 p.m. ET.
During the webinar, Steggles will share real-world examples of how associations like American Institute of Architects (AIA), American Society of Association Executives (ASAE) and the Society of Petroleum Engineers (SEP) have leveraged the benefits of discussion groups, libraries, blogs, gamification and knowledge-sharing to drive engagement, promote information-sharing and increase collaboration.
Attendees of "The Engagement Games" webinar will learn:
- how AMS/CRM can be used to improve member management and build a knowledge base;
- the different types of collaboration technologies and how they can be leveraged; and
- practical and relevant measures of success.
"Organizations are now approaching social collaboration from a holistic perspective," said Steggles. "For example, one organization might recognize the SEO value of tying their social platform into their inbound marketing automation system, while another might benefit more from tying in their certification and learning management systems. Others might reap rewards from integrating with their advocacy initiatives. Clearly, it's not a case of one-strategy-fits-all. This webinar will provide attendees with examples of social media successes that can inform their own, individual plans for their organizations."
For more information or to register, visit: http://www.higherlogic.com/hl/eventspages/event_description?CalendarEventKey=6a3d5e5e-30d7-4f61-a18c-6247f09aae7e.
ABOUT ANDY STEGGLES
Andy Steggles is the author of Social Networking for Non-Profits, published by ASAE. The book focuses on how to increase member engagement in a mobile and web 2.0 world. The President and Chief Social Strategist of Higher Logic, Steggles previously spent 10 years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed among other things, their social strategy initiatives. He is a frequent keynote speaker at association and nonprofit events and conferences, and ongoing contributor to ASAE events and publications. He is also the author of the blog Social Networking for the Enterprise.
ABOUT HIGHER LOGIC
Higher Logic provides innovative professional social media and mobile applications for organizations worldwide that are seeking to create conversation, share knowledge and build community. Our premier offering, Connected Community™, which is currently used by more than 100,000 online communities with over 17 million engaged users, empowers organizations to share best practices and collaborate—anytime, anywhere. Learn more and follow @HigherLogic on Twitter.
To view this video on YouTube, please visit: http://youtu.be/DZ42AvWGmRg
Media Contact: Lauren Wolfe, Higher Logic, (202) 360-4468, firstname.lastname@example.org
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SOURCE Higher Logic